Core Insights - The home building materials industry is facing a trust crisis in 2025, with incidents of fraud and bankruptcy leading to a decline in consumer confidence [1] - Lamett has introduced a comprehensive service system aimed at rebuilding trust in the industry, featuring a 7-day no-reason return policy, headquarters backing, third-party supervision, a 10-year warranty, and lifetime free service [1][4][5] Industry Challenges - The home building materials sector suffers from long service chains, information asymmetry, and chaotic dealer management, leading to common consumer pain points such as difficulty in returns, disconnection between sales and installation, and lack of after-sales support [4] - According to the 2024 China Home Market Consumption Insight Report, 67.6% of consumers prioritize after-sales support when selecting home products, yet less than 30% of brands can fulfill service commitments [4] Lamett's Innovative Service System - Lamett's service system addresses industry issues by offering a full-category 7-day no-reason return policy, covering all costs related to removal and transportation, thus alleviating consumer fears about returns [4] - To ensure the safety of consumer prepayments, Lamett employs a dual mechanism of headquarters backing and third-party financial supervision, guaranteeing consumer rights in case of dealer issues [4][5] Trust Reconstruction and Value Transformation - Lamett's service framework is designed not only as an after-sales policy but also as a foundational logic to rebuild trust in the industry, significantly reducing consumer decision-making costs and enhancing brand loyalty [6] - The company aims to shift the industry focus from price competition to value competition, injecting sustainable "trust economy" into the sector [7] Market Potential - The Chinese stock housing renovation market is projected to reach 3.34 trillion yuan in 2025, with increasing consumer demand for healthy and efficient home decoration driving the industry towards a green transformation [9] - Lamett, as a pioneer in the stone crystal category, offers eight core performance features and a comprehensive stone crystal whole-house solution, continuously building a safe and healthy living environment for consumers [9][10] Company Overview - Founded in 1985, Lamett is a high-end whole-house decoration brand from Europe, focusing on health, safety, comfort, and environmental protection [11] - The company has established itself as an innovator in the new building materials sector, launching the world's first stone crystal flooring in 2016 and expanding its application to various home spaces in 2024 [11] - Lamett operates over 10 factories and sales offices globally, with more than 6,000 sales points across 80 countries, providing comprehensive high-end decoration solutions for residential, hotel, commercial, and public projects [11]

Core Insights - The implementation of personal consumption loan interest subsidy policy starting from September 2025 is expected to stimulate demand for home decoration, particularly benefiting innovative building materials and leading brands like Lamett [1][14] - Lamett has established a strong brand presence and market position through a significant brand endorsement partnership and over 40 years of technical expertise [2][3] Brand Strategy - Lamett officially announced its first global brand ambassador, actor and singer Xiao Zhan, in July this year, aligning his positive image with the brand's values of health, safety, comfort, and environmental friendliness [3][5] - The brand endorsement has led to a rapid increase in brand awareness, with significant advertising exposure in major cities and extensive discussions on social media platforms, resulting in increased foot traffic and customer inquiries at retail locations [3][6] Product Innovation - Founded in 1985, Lamett is a high-end whole-house decoration brand that pioneered the global first stone crystal floor in 2016, addressing traditional flooring issues such as formaldehyde, waterproofing, wear resistance, slip resistance, sound insulation, and compatibility with underfloor heating [6][16] - In 2024, Lamett developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials to various home spaces, including wardrobes, cabinets, and bathrooms, thus redefining whole-house decoration standards [6][16] Supply Chain and Local Investment - Lamett has established a global supply chain with over 10 factories and sales offices across countries, ensuring standardized production and efficient cost management [10][13] - The company has invested in local production capabilities in China, acquiring over 800,000 square meters of land for modern production bases and R&D centers, enhancing service efficiency and customer satisfaction [13][14] Market Position and Recognition - Lamett has received industry recognition, including the 2025 Forbes "Design Leading Brand" award, reinforcing its position as a market leader and providing confidence to partners [7][14] - The company is actively seeking partnerships in the burgeoning stone crystal market, positioning itself as an innovator and leader in the industry [14]

Group 1: Industry Challenges - Traditional building material distributors face high operational costs and slow capital turnover, primarily due to the need for large inventories to ensure supply, with inventory funds often reaching millions in first-tier cities [2][3] - The long capital recovery cycle, especially in project-based businesses, can exceed 120 days, leading to financial pressure on distributors as they become the "sandwich layer" in the supply chain [3] Group 2: Company Innovations - Lamett's innovative stone crystal materials, made from natural limestone and resin, offer a "formaldehyde-free" solution and possess multiple beneficial properties, addressing traditional material pain points [4][6] - The company promotes a "light investment, high return" model, allowing distributors to enter the market with lower capital requirements, with annual return rates for stores ranging from 104% to 210% depending on the investment size [7][9] Group 3: Support for Distributors - Lamett provides robust support through brand influence, product quality, and supply chain efficiency, enabling distributors to adopt a low-inventory model and improve cash flow [9][13] - The establishment of direct showrooms in key cities enhances customer experience and supports distributor engagement with major clients [13] Group 4: Market Positioning - Lamett positions itself as a leader in the new building materials sector, leveraging its innovative product offerings and flexible investment strategies to adapt to market changes and explore new opportunities [12][14]

Core Insights - The "dual carbon" policy and increasing demand for healthy home environments are driving rapid growth in the stone crystal segment of the home building materials industry [1] - Lamett, as a pioneer in stone crystal products, is becoming a sought-after investment target, especially after signing global ambassador Xiao Zhan [1][3] - The company is launching a new business model emphasizing low investment, high returns, and quick payback, targeting a trillion-level market [1][8] Product Features - Lamett's stone crystal products are recognized for their health and safety attributes, becoming a new standard in home decoration [3] - Unlike traditional materials that use adhesives containing formaldehyde, Lamett's products are made from natural limestone and resin crystals, achieving zero formaldehyde emissions [3][4] - The stone crystal materials also offer superior waterproofing, anti-mold, fire resistance, and durability, expanding their application from flooring to cabinetry [6][13] Market Opportunity - The stone crystal material market is experiencing explosive demand, projected to reach a massive scale in the coming years [8] - Lamett's business model allows for flexible investment options, with annual returns for store investments ranging from 104% to 113% [10] - The company has designed various store formats to meet regional market demands, ensuring precise alignment between investment scale and market needs [10][12] Support for Distributors - Lamett provides comprehensive support for distributors, including site selection, product training, and marketing assistance [11] - The company has implemented a unique service system, including a seven-day return policy and a ten-year warranty, to enhance consumer confidence and protect distributors [12] - Lamett is expanding its production capabilities across multiple regions in China to ensure efficient supply chain management and quality control [12][13]

Core Insights - The global building materials industry is undergoing a green transformation, with stone crystal materials emerging as a new growth engine in the home industry. The Chinese building materials market is expected to exceed 3 trillion yuan annually in the next decade, with the stone crystal segment projected to reach 1 trillion yuan [1] - Lamett, a pioneer in stone crystal materials from Europe, has signed a global brand ambassador, Xiao Zhan, to enhance its market appeal and attract a natural customer base for its distributors [1][3] - The company has launched a招商计划 (investment recruitment plan) for its kitchen, bathroom, and balcony division, offering low entry barriers and a quick return on investment [1][5] Company Overview - Lamett has developed a new type of eco-friendly stone crystal material since 2016, featuring eight key performance attributes such as zero formaldehyde, waterproofing, and mold resistance, making it suitable for high-use areas like kitchens and bathrooms [3][5] - The innovative locking assembly technology and glue-free, nail-free structure significantly reduce construction time, catering to consumer demands for immediate occupancy and investor needs for quick returns [5][6] - The company offers flexible investment options, allowing investors to open stores with varying sizes and capital requirements, with flagship stores projected to achieve an average annual return rate of 210% [5][6] Market Positioning - Lamett's business model emphasizes low investment and high returns, positioning it as a valuable investment opportunity in the building materials sector [6] - The company has established a comprehensive support system for its distributors, including site evaluation, store support, professional training, and channel expansion, creating a robust business ecosystem [7][9] - Lamett has introduced a unique service system that includes a seven-day no-reason return policy, a ten-year warranty, and lifetime free service, enhancing consumer protection and reducing operational risks for distributors [8] Strategic Expansion - The company has invested in production and sales networks globally, securing over 800,000 square meters of land in China for manufacturing bases, ensuring efficient supply chain support for its distributors [8] - Lamett aims to redefine home decoration standards with its innovative stone crystal products, expanding its application from flooring to various home spaces, thus creating a comprehensive solution for home decoration [11]

Group 1 - The Chinese home decoration industry is undergoing a significant transformation driven by a dominant stock market and upgraded consumer demand for "health and safety, green and environmentally friendly" solutions [1][2] - The launch of the global brand ambassador, actor and singer Xiao Zhan, by LeMai Stone Crystal marks a strategic upgrade in the Chinese market [1][3] - LeMai Stone Crystal has successfully developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials from flooring to entire home spaces, providing a comprehensive health quality upgrade [2][3] Group 2 - The home furnishing industry is projected to have a compound annual growth rate of approximately 2.8% over the next five years, with the market size expected to reach 51.7 trillion yuan by 2028, indicating strong growth potential [2] - LeMai Stone Crystal has established a comprehensive direct sales network in key cities such as Beijing, Shanghai, Chengdu, Changsha, and Shenyang, with over 100 dealer stores nationwide [4]

Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]