品牌力破圈：代言人效应焕新势能，四十年积淀筑牢市场根基 2025年9月起，个人消费贷款贴息政策将正式实施，家居家装被列为重点支持领域。这一政策红利有望 进一步激发消费者的家装升级需求，为创新型建材和头部品牌带来巨大的发展机遇。在此背景下， Lamett乐迈石晶作为新型石晶材料开创者，凭借强大的品牌实力与全球化的垂直整合供应链，正以前瞻 性布局迎接这一轮市场爆发，携手合作伙伴开启万亿级石晶赛道全新的投资想象空间。 在消费升级浪潮下，品牌力已成为企业穿越周期、赢得市场信任与消费者青睐的关键。Lamett乐迈石晶 通过一次具有深远影响的品牌代言合作，以及长达四十年的技术沉淀与市场深耕，成功塑造了鲜明的品 牌形象与稳固的市场地位。 今年7月，Lamett乐迈石晶正式官宣首位品牌全球代言人——演员、歌手肖战。这一选择并非偶然，而 是经过深思熟虑的精准匹配。肖战作为在全球范围内拥有巨大影响力的公众人物，其健康积极、专业敬 业的形象与Lamett乐迈石晶所倡导的"健康、安全、舒适、环保"品牌理念高度契合。此次合作，旨在打 破传统建材行业固有的营销模式，将品牌影响力从垂直领域拓展至更广泛的消费群体。代言人效应迅速 引发了市场 ...

在当前市场环境下，传统建材经销商面临运营成本高、资金周转慢的挑战。然而，挑战中也孕育着新的 可能性。以Lamett乐迈石晶为代表的新型建材家装企业，凭借创新差异化产品与灵活商业模式，为经销 商开辟了一条减轻资产压力、实现高效回报的投资新赛道。 传统经销模式的挑战 长期以来，传统建材经销商普遍面临着"重资产"与"慢周转"的双重结构性问题。居高不下的投入成本是 首要痛点。根据2023年发布的《中国建材家居经销商生存现状白皮书》、《建材流通行业经营成本分析 报告》显示，传统瓷砖、卫浴等产品，经销商为保证供应，普遍需要大量囤货。在北上广深等一线城 市，经销商的库存资金常高达数百万甚至上千万元，即便在小城市，库存资金也需在50万元以上。 这笔巨额资金长期沉淀在仓库中，不仅占用了宝贵的流动资金，更面临着滞销和贬值的风险。与此同 时，为了展示品牌形象，经销商必须在高端建材市场设立大型展厅，高昂的租金成本，加上人员庞大的 导购、设计、安装、售后团队，使得固定运营成本成为一笔沉重的负担。 与此同时，与高投入形成对比的是相对较长的资金回款周期。随着零售市场的变化，工程项目成为重要 的业务来源，但这类业务的回款周期普遍在120天以 ...

Core Insights - The global building materials industry is undergoing a green transformation, with stone crystal materials emerging as a new growth engine in the home industry. The Chinese building materials market is expected to exceed 3 trillion yuan annually in the next decade, with the stone crystal segment projected to reach 1 trillion yuan [1] - Lamett, a pioneer in stone crystal materials from Europe, has signed a global brand ambassador, Xiao Zhan, to enhance its market appeal and attract a natural customer base for its distributors [1][3] - The company has launched a招商计划 (investment recruitment plan) for its kitchen, bathroom, and balcony division, offering low entry barriers and a quick return on investment [1][5] Company Overview - Lamett has developed a new type of eco-friendly stone crystal material since 2016, featuring eight key performance attributes such as zero formaldehyde, waterproofing, and mold resistance, making it suitable for high-use areas like kitchens and bathrooms [3][5] - The innovative locking assembly technology and glue-free, nail-free structure significantly reduce construction time, catering to consumer demands for immediate occupancy and investor needs for quick returns [5][6] - The company offers flexible investment options, allowing investors to open stores with varying sizes and capital requirements, with flagship stores projected to achieve an average annual return rate of 210% [5][6] Market Positioning - Lamett's business model emphasizes low investment and high returns, positioning it as a valuable investment opportunity in the building materials sector [6] - The company has established a comprehensive support system for its distributors, including site evaluation, store support, professional training, and channel expansion, creating a robust business ecosystem [7][9] - Lamett has introduced a unique service system that includes a seven-day no-reason return policy, a ten-year warranty, and lifetime free service, enhancing consumer protection and reducing operational risks for distributors [8] Strategic Expansion - The company has invested in production and sales networks globally, securing over 800,000 square meters of land in China for manufacturing bases, ensuring efficient supply chain support for its distributors [8] - Lamett aims to redefine home decoration standards with its innovative stone crystal products, expanding its application from flooring to various home spaces, thus creating a comprehensive solution for home decoration [11]

Group 1 - The Chinese home decoration industry is undergoing a significant transformation driven by a dominant stock market and upgraded consumer demand for "health and safety, green and environmentally friendly" solutions [1][2] - The launch of the global brand ambassador, actor and singer Xiao Zhan, by LeMai Stone Crystal marks a strategic upgrade in the Chinese market [1][3] - LeMai Stone Crystal has successfully developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials from flooring to entire home spaces, providing a comprehensive health quality upgrade [2][3] Group 2 - The home furnishing industry is projected to have a compound annual growth rate of approximately 2.8% over the next five years, with the market size expected to reach 51.7 trillion yuan by 2028, indicating strong growth potential [2] - LeMai Stone Crystal has established a comprehensive direct sales network in key cities such as Beijing, Shanghai, Chengdu, Changsha, and Shenyang, with over 100 dealer stores nationwide [4]

Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]