Core Insights - The 34th China Chef Festival and the 2025 China Culinary and Catering Expo took place from October 17 to 19 in Suzhou, showcasing various brands and products, including the debut of "Xinhua Youpin" [1][9] - The event emphasized health and quality in the culinary industry, with a focus on integrating high-quality upstream and downstream enterprises through the Xinhua Youpin platform [2][9] Group 1: Xinhua Youpin and Its Role - Xinhua Youpin aims to create a new ecosystem for healthy dining, focusing on media services, transaction support, and brand enhancement [2] - The participation in the expo is intended to break down supply-demand barriers in the catering industry, promoting industry chain integration [2] - The collaboration with brands like Weirun Group's Wensenkai and Honghe Liquor highlights the festival's theme of "Health Building" [2][4] Group 2: Wensenkai's Health Products - Wensenkai, under Weirun Group, showcased a range of selenium-rich health products, including Wensenkai Yisilian and various teas [5] - The products are produced using advanced automated sterile production lines, ensuring quality from water extraction to bottling [5] - The brand aims to support the development of a green and healthy dining industry in China through innovative selenium health products [5][6] Group 3: Honghe Liquor's Heritage - Honghe Liquor, established in 1879, presented its traditional brewing techniques and products at the expo [7] - The brand's historical significance and award-winning heritage attract attention from culinary professionals [7] - The goal is to merge traditional liquor with modern dining scenarios, providing inspiration for culinary innovation [7] Group 4: Event Highlights and Engagement - The festival featured seven competitions, including the World Chinese Culinary Championship, showcasing the integration of technology in the culinary field [8] - Attendees enjoyed various free experiences, including tasting creative dishes and participating in culinary classes, enhancing engagement [8][9] - The event attracted over 100,000 professional visitors and representatives from more than 20 countries, indicating its global significance [9]

Core Viewpoint - The 34th China Chef Festival and the 2025 China Culinary and Catering Expo opened on October 17 in Suzhou, highlighting the theme of "Innovative Culinary Path" and showcasing the initiatives of Hui Run Group and its brand, Wensenca, in promoting health and innovation in the food industry [1][7]. Group 1: Company Initiatives - Hui Run Group emphasizes the importance of water in food preparation, aiming to use Wensenca's selenium-rich water to enhance the quality and healthiness of food served at the festival [3][4]. - The company integrates cultural education, technology, and rural revitalization into its business model, creating a comprehensive platform that connects various sectors [4][10]. - Hui Run Group plans to promote its selenium-rich products, such as Wensenca selenium blueberry and goji berry juices, to enhance the health of the dining experience [5][6]. Group 2: Community Engagement and Education - The company is organizing the "Wensenca Little Chef Festival" to engage children in traditional culinary arts, promoting the integration of non-material cultural heritage with health-conscious food practices [5][10]. - Hui Run Group has invested approximately 1 billion yuan in the Wensenca Selenium City project in Shitai County, aiming to combine cultural development with technological innovation to boost local economic growth [10][11]. Group 3: Brand Development and Marketing - Wensenca has appointed former Chinese women's basketball player Zheng Haixia as its brand ambassador, aiming to merge sportsmanship with health concepts to enhance brand recognition [11][12]. - The company is leveraging Zheng's influence to reach a broader audience, particularly in the sports community, and is utilizing high-speed rail networks for brand promotion [12][14].