企业社会化用工趋势 丨分析报告 摘要： 概念： 社 会化 用工 泛指企业与员工之间建立标 准劳动关系以外的其他各类用工形式，包括业务外包、劳务派遣、按小时计酬、平台型 灵活用工、劳务用工、共享用工、 退休返聘等多种形态。 环境：宏观经济环境波动，适龄劳动人口数量下行， 企业面临人力短缺与成本上升的双重压力 ，制造业与批发零售行业庞大用工数量及固有的用工特点使其成为社会化 用工模式接受度最高、应用最广泛的领域。 消费零售行业：面向销售峰谷和市场变化需求，综合使用 业务外包、按小时计酬、平台型灵活用工、劳务用工 模式；轻餐饮与即时零售企业社会化用工占比显著； 员工 流动性居高不下 是行业社会化用工核心痛点。 生产制造行业：面向产能波动及战略聚焦需求，综合使用 业务外包与劳务派遣 用工 模式；外资和头部民营企 业更 倾向社会化用工； 招募环节 是行业社会化用工的核心 痛点。 趋势：1）社会化用工规模持续扩大，配套政策法规有望进一步完善；2）社会化用工逐渐成为企业标配，人力资源服务商向专业化、数字化升级；3）个体与组织的关系由 依附转为共生，个体能力结构要求趋于多元化；4）企业、政府、个体、服务商 四方协力 ，共同推 ...

Core Viewpoint - The trend of socialized employment is expanding, driven by macroeconomic pressures, demographic changes, and technological advancements, leading to a shift in labor relations and employment models [1][2][6]. Summary by Sections Concept - Socialized employment refers to various forms of employment that establish labor relations outside of standard employment contracts, including outsourcing, labor dispatch, hourly pay, platform-based flexible employment, and shared employment [3][4]. Macro Environment - Economic and Market Changes - The macroeconomic environment is shifting from high-speed growth to improving total factor productivity, with GDP growth slowing and market uncertainty becoming the norm. This has led to increased demand for flexible employment models [6]. - By 2024, the digital economy is expected to reach 63.2 trillion yuan, accounting for 46.8% of GDP, driving high-quality economic development and transforming the employment market [6]. Macro Environment - Policy Guidance - The government has introduced various supportive policies for socialized employment, encouraging innovation while ensuring compliance with labor regulations [9]. Macro Environment - Technological Drivers - Digital technology is a key driver in reshaping employment relationships, giving rise to various platform-based flexible employment forms that enhance labor resource allocation efficiency [12]. Mid-level Environment - Talent Structure - The aging population and declining birth rates are reducing the working-age population, creating a dual pressure of labor shortages and rising costs for companies [16]. Mid-level Environment - Penetration Status - As of 2024, over 240 million flexible workers are in China, with socialized employment deeply penetrating various industries. Business outsourcing has a penetration rate exceeding 50% [19]. Mid-level Environment - Enterprise Demand - External competition and internal management needs are driving companies to adopt socialized employment strategies to enhance organizational agility and control labor costs [23]. Core Value of Socialized Employment - Socialized employment effectively balances the need for cost efficiency in companies with the personal development needs of workers, facilitating a shift from rigid to flexible labor configurations [26]. Socialized Employment Drivers and Main Models - In the retail sector, socialized employment is used to address sales peaks and market fluctuations, with non-standard employment becoming a common choice for managing labor needs [29]. Typical Scene Employment Characteristics - The retail sector employs diverse labor forms based on situational demands, with flexible employment dominating front-end sales roles, while logistics and supply chain management rely on full-time staff [31]. Different Types of Enterprises' Socialized Employment Characteristics - Foreign and leading private enterprises show a higher inclination towards socialized employment, with discrete manufacturing sectors exhibiting greater penetration compared to process manufacturing [49]. Socialized Employment Demand Pain Points - High employee turnover is a core pain point in the retail sector, with turnover rates exceeding 30%, leading to increased management costs and operational inefficiencies [37][52].