Core Viewpoint - The article discusses the changing consumption patterns and values of the "old generation" (老登), particularly in relation to luxury goods such as fine liquor, watches, and cars, highlighting a shift towards health and practicality over status symbols [2][4][9]. Group 1: Changing Consumption Patterns - The traditional consumption triangle of fine liquor, luxury watches, and fuel vehicles is losing its appeal among the older generation, who are now more concerned with health and practical expenses [2][4]. - The demand for high-end liquor, particularly Moutai, is declining, with prices dropping significantly; for instance, the price of a 53-degree Moutai has fallen to around 3,150 yuan for a double bottle [8]. - The secondary market for luxury watches has seen drastic price reductions, with models like the "Green Gold Daytona" dropping from over 1 million yuan to around 400,000 yuan [7]. Group 2: Health and Lifestyle Changes - There is a growing emphasis on health among the older generation, leading to reduced alcohol consumption; for example, one individual noted that drinking two bottles of Moutai in a meal is no longer common [9][10]. - The younger generation's aversion to traditional drinking culture is influencing older consumers, as they seek alternatives like light wines that are more affordable and less harmful [10]. - The shift in values is evident as older consumers prioritize health-related expenses, such as medical insurance and wellness products, over luxury items [13][14]. Group 3: New Consumption Trends - The article notes a transition in leisure activities, with older consumers increasingly spending on experiences like travel and entertainment rather than luxury goods; for instance, there has been a significant increase in outbound travel orders among those aged 55 and above [12]. - The entertainment industry is seeing a rise in older audiences, with a notable percentage of concert-goers now being over 45 years old, indicating a shift in how this demographic chooses to spend their leisure time [13]. - Businesses in the liquor industry are adapting to these changes by exploring new product lines and marketing strategies, although results have been mixed [13].