Core Viewpoint - Leading real estate companies are actively constructing a closed-loop ecosystem that integrates "non-heritage IP excavation + community scene embedding + lifestyle cultivation," reflecting a strategic transformation in response to cultural confidence, consumer quality upgrades, and sustainable development [5][28]. Group 1: Innovative Application of Non-Heritage Design Elements - The innovative application of "non-heritage" design elements in residential projects transcends mere aesthetic decoration, becoming a key pathway for the real estate industry to respond to cultural confidence awakening and consumer quality upgrades [5]. - This practice effectively activates the contemporary vitality and practical value of endangered traditional crafts, deeply shaping the unique cultural temperament of communities and significantly enhancing residents' cultural identity and sense of belonging [5]. Group 2: Case Studies of Non-Heritage Integration - The "Poly Bund Sequence" project in Shanghai is the first residential development to integrate "non-heritage craftsmanship" with "low-carbon prefabricated technology," recognized as Shanghai's first "non-heritage historical preservation residential" project [7][8]. - The project features the meticulous replication of the intangible cultural heritage "cement roughening with embedded pebbles," involving 11 processing steps and requiring approximately 80 kg of pebbles per cubic meter of wall surface [7]. - The "Poly Haiyan Tianjun" project in Ningbo transforms traditional crafts like Ningbo bamboo weaving and gold and silver embroidery into modern design elements, creating a cultural backdrop for the community [10][11]. - The "Dongwangfu" project in Wuxi draws inspiration from classical gardens, employing traditional craftsmanship to create a unique spatial layout, showcasing living heritage in contemporary residential design [20][22]. Group 3: Cultural and Community Development - Leading real estate companies are building a model for cultural preservation, urban organic renewal, and effective community governance through the integration of non-heritage IP and community development [28]. - The empowerment effect of non-heritage IP on communities has extended from architectural texture to community operation, marking a significant shift towards a new era driven by "cultural depth" and "spiritual value" [28]. - Culture has become a core capital defining the future of residential living, emphasizing the importance of cultural identity in community development [28].