Core Insights - The article highlights the importance of high-quality delivery in the current Beijing real estate market, where buyers increasingly prioritize product quality and delivery assurance [1][3] - The successful delivery of the Qihai Luansong project is seen as a reflection of the operational capabilities of real estate companies and their understanding of urban dynamics [1][3] Project Overview - The Qihai Luansong project features a total construction area of approximately 81-154 square meters, comprising 14 buildings and 887 units, designed in a symmetrical layout with a focus on "elegant academic style" [4] - The architectural design incorporates a blend of dark red and beige materials, reflecting both modern order and cultural continuity [4] Community and Lifestyle - The community design includes a 600-meter health running track and various spaces for social interaction, exercise, and tranquility, catering to different age groups and lifestyles [6] - The project emphasizes a holistic living experience, integrating education, nature, and urban amenities within a short distance, thus enhancing the quality of life for residents [9] Quality of Living - The Qihai Luansong project adopts a high-standard finishing system, focusing on five dimensions of comfort: air quality, noise reduction, cleanliness, and overall living quality [8] - The design aligns with the preferences of educated buyers who seek quality living without excessive decoration, valuing order and tranquility while maintaining urban connectivity [8] Market Positioning - The delivery of the Qihai Luansong project signals a shift in the real estate market from rapid land acquisition to stable delivery, establishing a new benchmark for brand reputation [3][9] - The project is strategically located in the Yongfeng area, a key node in the Zhongguancun Science City, surrounded by high-tech enterprises and educational resources, enhancing its appeal to potential buyers [9]

Core Viewpoint - Leading real estate companies are actively constructing a closed-loop ecosystem that integrates "non-heritage IP excavation + community scene embedding + lifestyle cultivation," reflecting a strategic transformation in response to cultural confidence, consumer quality upgrades, and sustainable development [5][28]. Group 1: Innovative Application of Non-Heritage Design Elements - The innovative application of "non-heritage" design elements in residential projects transcends mere aesthetic decoration, becoming a key pathway for the real estate industry to respond to cultural confidence awakening and consumer quality upgrades [5]. - This practice effectively activates the contemporary vitality and practical value of endangered traditional crafts, deeply shaping the unique cultural temperament of communities and significantly enhancing residents' cultural identity and sense of belonging [5]. Group 2: Case Studies of Non-Heritage Integration - The "Poly Bund Sequence" project in Shanghai is the first residential development to integrate "non-heritage craftsmanship" with "low-carbon prefabricated technology," recognized as Shanghai's first "non-heritage historical preservation residential" project [7][8]. - The project features the meticulous replication of the intangible cultural heritage "cement roughening with embedded pebbles," involving 11 processing steps and requiring approximately 80 kg of pebbles per cubic meter of wall surface [7]. - The "Poly Haiyan Tianjun" project in Ningbo transforms traditional crafts like Ningbo bamboo weaving and gold and silver embroidery into modern design elements, creating a cultural backdrop for the community [10][11]. - The "Dongwangfu" project in Wuxi draws inspiration from classical gardens, employing traditional craftsmanship to create a unique spatial layout, showcasing living heritage in contemporary residential design [20][22]. Group 3: Cultural and Community Development - Leading real estate companies are building a model for cultural preservation, urban organic renewal, and effective community governance through the integration of non-heritage IP and community development [28]. - The empowerment effect of non-heritage IP on communities has extended from architectural texture to community operation, marking a significant shift towards a new era driven by "cultural depth" and "spiritual value" [28]. - Culture has become a core capital defining the future of residential living, emphasizing the importance of cultural identity in community development [28].