科学投放体系
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透视茅台酒价格韧性,科学投放体系适配市场稳健需求
Sou Hu Cai Jing· 2025-11-26 03:03
Core Viewpoint - The price of Moutai liquor remains stable around 1800 yuan as the peak consumption season approaches, with no significant fluctuations observed in recent data [1][6][7]. Price Trends - The terminal price of Moutai liquor (53% vol, 500ml) was reported at 1831 yuan per bottle on November 25, showing a slight decrease of 4 yuan from the previous day [1]. - Regional price variations exist, with prices reported at 1810 yuan in Jiangxi, 1780 yuan in Jiangsu, and 1800 yuan in Hebei, indicating a normal market phenomenon due to differences in channel structures and logistics costs [2][6]. Sales and Market Dynamics - The white liquor market is expected to maintain a certain level of activity during key sales periods such as "Double Eleven," "Double Twelve," and New Year's Day, although a sales peak has not yet been reached [1]. - Moutai's strategy focuses on a scientific distribution system driven by terminal sales, which helps maintain market resilience and stability [6][7]. Financial Performance - Moutai reported a revenue of 110.514 billion yuan for the year-to-date period, reflecting a year-on-year growth of 9.28% [7]. - The company's proactive measures and strategic adjustments have positively impacted the stability of Moutai liquor prices, with the market responding favorably to these efforts [7].