责任编辑：江钰涵 新浪财经"酒价内参"在过去24小时所获得的数据显示，中国白酒业九强大单品全国市场的整体终端零售均价周日整体上扬，昨日头部酒品的涨势扩展至全盘。涨幅领先的是贵州茅台飞天和洋河 下跌酒品方面，五粮液普五八代的环比降幅达4元/瓶，青花郎的跌幅达5元/瓶，跌幅都比较重。青花汾20和国窖1573的价格温和下跌1-2元/瓶。习酒君品的价格环比持平。如果九大单品各一 白酒市场的重要消息方面，11月15日多家酒业自媒体持续爆料，抖音平台关停了全部非授权茅台店铺。有经销商反映收到了"抖音小二"的两点通知：第一，所有带"茅台"的店铺目前都在平台研 此次下架的前情是一则措辞严厉的"通知"。11月10日即双十一大促收官的前一天，抖音电商工作人员在商家沟通群中发布一则通知：称茅台价格低于市场行情价将会被处罚，无论海外版还是国 随后抖音在10、11日两次澄清所谓"通知"为谣言，并解释实际情况是：近期有多名消费者投诉 【下载黑猫投诉客户端】个别商家和达人利用所谓低价茅台进行虚假宣传，对此抖音电商发起专项 酒价内参是新浪财经推出的国内第一款关于中国白酒企业大单品的市场终端均价表单，旨在为社会各界提供一份关于中国知名白酒市场 ...

新浪财经"酒价内参"在过去24小时收集的数据显示，中国白酒业九强大单品全国市场的终端零售平均价格整体 稳中小降，贵州茅台飞天的终端零售均价与昨日相比小幅下跌2元/瓶。其他名酒的价格多数亦小幅下滑。浓香 双雄：五粮液普五八代、国窖1573的价格较昨天下跌2-3元/瓶。洋河梦之蓝M6+的跌幅较重，达到6元/瓶。如 果九大单品各一瓶打包，整体零售价格较昨日下降了8元。价格环比持平的酒品今日明显增多，青花汾20、古 井贡古20和习酒君品均属此列。 青花郎 能 53度/500ml 718/瓶 水晶剑南春 52度/500ml 价格说明 5、本表单数据采集点包括但不限于酒企指定经销商、社会经销 商、主流电商平台和各地零售网点等。未在T9业已公布的官方授 权销售渠道中的市场流转点的数据不予采纳。 3元- | 丽百/规格 | | 今日价俗(元) | 较昨日(元) | | --- | --- | --- | --- | | | 贵州茅台酒(飞天) | 1835/瓶 | -2元 | | 53度/500ml | | | | | | 五粮液普五八代 | 867/瓶 | -370 | | 52度/500ml | | | | | 青花汾2 ...

水晶剑南春 52度/500ml 价格说明 新浪财经"酒价内参"收集的24小时数据显示，双十一之后一天的工作时段中，中国白酒业九强大单品全国市场 的终端零售平均价整体稳中有升，贵州茅台飞天的终端零售均价与昨日相比再度小涨1元/瓶。其他名酒的价格 多数上涨，涨幅普遍温和。国窖1573、洋河梦之蓝M6+较昨天均上涨3元/瓶，涨幅并列领先。五粮液普五八代 的价格上涨1元/瓶，初步显露企稳势头。青花汾20的价格亦涨2元。古井贡古20当日价格较昨日持平。下跌榜 方面，青花郎环比下跌5元/瓶，跌幅较重，习酒君品、水晶剑南春下跌了1-2元/瓶，初判属于市价正常波动。 | 丽伯/规俗 | | 今日价俗(元) | 我昨日(元) | | --- | --- | --- | --- | | 53度/500ml | 贵州茅台酒(飞天) | 1837/瓶 | 1元 | | | 五粮液普五八代 | 870/瓶 | 1元 | | 52度/500ml | | | | | 青花汾20 | 53度/500ml | 381/瓶 | 2元 | | 国窖1573 | | | | | 52度/500ml | | 883/瓶 | 3元 | | | 半河梦之 ...

新浪财经"酒价内参"过去24小时收集的数据显示，双十一当天，中国白酒业九强九大单品全国市场的终端零售价格环比整体上扬，贵州茅台飞天的终端零 售均价与昨日相比微涨1元/瓶，近期走势已经显露企稳之势。古井贡古20当日涨幅领先，环比上涨17元/瓶。国窖1573、洋河梦之蓝M6+、习酒君品、青 花郎、水晶剑南春均有数元/瓶不等的涨幅。五粮液普五八代、青花汾20的价格环比小幅下降5元/瓶左右。 - - 水晶剑南春 52度/500ml d Company 406/瓶 2元▲ | 品名/规格 | | 今日价格(元) | 较昨日(元) | | --- | --- | --- | --- | | 53度/500ml | 贵州茅台酒(飞天) | 1836/瓶 | 1元 | | | 五粮液普五八代 | 869/瓶 | -570 | | 52度/500ml | | | | | 青花汾20 | | 379/瓶 | -670 | | 53度/500ml | | | | | 国暦1573 | | 880/瓶 | 2元 | | 52度/500ml | | | | | | 洋河梦之蓝M6+ | 565/瓶 | | | 52度/550ml | ...

"双11"大促价格再创新低，这是最近三年白酒的"习惯性"遭遇，但是今年又有点不一样。 11月11日，南都湾财社-酒水新消费指数课题组记者注意到，今年"双11"期间，虽然部分白酒价格持续 下跌，但是有产品尤其是头部名酒，出现了自今年"618"大促后降不动价的情况。 据了解，有白酒产品降不动价，除了大促补贴"常态化"、消费端需求结构变化外，还与酒企的强硬稳价 有关。今年"双11"大促开始，白酒企业先后发布各种"官方认证"购酒渠道通知，对冲平台降价。业界认 为，酒企认真挺价背后，是通过维护产品价盘，助力经销商更好地清库存。 部分白酒继续"新低价"，但有的产品已经"降不动"了 每次线上大促来临，价格就往下掉，这是白酒的普遍表现，包括今年的"双11"大促也是如此，尤其在电 商"百亿补贴"常态化，以及即时零售带着"神券"入局，虽然消费者能用更好的价格买到酒，但酒企也为 此"捏一把汗"。 南都湾财社记者在电商和即时零售平台中了解到，对比上期"618"大促，不少白酒尤其是名酒，在"双 11"大促中出现价格下降的情况。 例如千元价格带的君品习酒，在电商平台百亿补贴后最低已跌至589元/瓶，平均价格约620元/瓶，而在 即时零售 ...

Core Insights - The article emphasizes the potential for individual wine enterprises to rise above current industry challenges through self-initiated efforts and strategic innovation, suggesting that the time has come for China to produce a global wine leader [2][3]. Industry Overview - The global wine industry is characterized by significant competition and evolving market dynamics, with a focus on strategic growth paths for companies transitioning from local to global players [2][3]. - The top ten global wine companies are dominated by beer giants, with Anheuser-Busch InBev leading at $593.8 billion in revenue, followed by Heineken at $402.1 billion and Diageo at $247.4 billion [7][14]. - In contrast, the Chinese wine industry shows a strong dominance of baijiu companies, with seven out of the top ten companies being baijiu producers, highlighting a stark difference from the global trend [14][17]. Company Performance - The top Chinese wine company, Kweichow Moutai, reported revenues of $212.1 billion, making it the second-largest wine company globally by market capitalization [11][17]. - The combined revenue of the top ten Chinese wine companies is approximately $620 billion, which is about 30% of the total revenue of the top ten global wine companies [17]. - The market capitalization of Kweichow Moutai and Wuliangye significantly exceeds that of their global counterparts, indicating a higher valuation in the capital markets [17][18]. Strategic Insights - The article discusses the importance of management consulting, goal decomposition, and process management as critical components for success in the wine industry [2][18]. - The narrative of Anheuser-Busch InBev's rise illustrates the effectiveness of strategic acquisitions and operational efficiencies in building a global brand [19][27]. - Diageo's growth is attributed to a series of strategic acquisitions and a focus on high-end products, showcasing the importance of brand management and market responsiveness [39][50]. Market Trends - The article notes a lack of significant presence for wine companies in the global top rankings, suggesting challenges in scaling production and market share within the wine sector [18]. - The Chinese wine market is characterized by a lack of internationalization, with Moutai's overseas revenue accounting for only 4% of its total, indicating potential growth opportunities in global markets [14][17].

Core Viewpoint - The article highlights two significant trends observed at the 22nd China International Wine Expo: the shift towards lower alcohol content in baijiu and the ongoing struggle for yellow wine to attract younger consumers [2][3]. Group 1: Baijiu Trends - The consensus in the baijiu industry is a move towards lower alcohol content, driven by both industry adjustments and changing consumer preferences [3][4]. - At the expo, popular low-alcohol products from brands like Luzhou Laojiao, Yanghe, and Fenjiu attracted considerable attention, indicating a consumer shift towards these offerings [5][7]. - Consumers expressed a preference for low-alcohol baijiu due to its smoother taste and quicker recovery after drinking, which aligns with the evolving drinking habits across different age groups [8][9]. Group 2: Yellow Wine Challenges - Yellow wine, despite its historical significance, struggles with low consumer awareness among younger demographics, with traditional consumers primarily being over 35 years old [11][12]. - Leading yellow wine companies are focusing on product innovation and youth-oriented marketing strategies, introducing sparkling and flavored yellow wines to appeal to younger consumers [12][14]. - Observations at the expo indicated a growing interest in sparkling yellow wine among younger attendees, suggesting a potential shift in market dynamics if these products gain traction [16][19].

Group 1 - The 22nd China International Wine Expo has opened in Luzhou, attracting significant attention from various wine companies showcasing their products and booths [2] - A notable trend observed is the reduction in alcohol content of Baijiu, which reflects both the industry's adjustment phase and changing consumer preferences towards lower-alcohol beverages [3][4] - Low-alcohol Baijiu is increasingly penetrating high-frequency consumption scenarios such as business banquets and casual gatherings, providing a softer taste and moderate alcohol content that appeals to a broader demographic [8] Group 2 - Despite efforts from leading companies like Kuaijishan and Guyue Longshan to innovate and attract younger consumers, the overall interest in Huangjiu remains low, with traditional consumers primarily aged 35 and above [9] - To address this challenge, Huangjiu companies are focusing on product innovation aimed at younger demographics, introducing sparkling and flavored Huangjiu to enhance appeal [9][13] - Observations indicate that younger consumers show increased interest in products like sparkling Huangjiu, which are perceived as trendy and more palatable compared to traditional offerings [13][15]