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蓝月亮集团中期营收逾30亿港元 亏损大幅收窄34.4%
衣物清洁护理产品收入为26.41亿港元,占总收入比重超过87%,仍是核心业务。个人清洁护理产品收 入同比增长12.4%,成为增长最快的品类。 线下分销商渠道收入同比增长15%。线上渠道虽收入占比略降,但核心品类在"618"大促期间销售额位 居主流电商平台第一。蓝月亮洗衣液、洗手液连续第15年蝉联中国品牌力指数第一。 下半年,公司将继续推进家庭清洁解决方案、全渠道销售效率提升及"科学洗涤"知识营销三大战略,并 深化数字工厂建设和绿色包装。 2025年上半年,蓝月亮集团总收益为30.37亿港元,毛利为17.64亿港元。期内亏损同比收窄34.4%,降 至4.35亿港元。拟派发中期股息每股8港仙。 (文章来源:证券时报网) ...
蓝月亮(06993)中期业绩释放积极信号:亏损大幅收窄近35%,稳健派息每股8港仙
智通财经网· 2025-08-21 14:37
Core Insights - Blue Moon Group reported a stable revenue of HKD 30.37 billion for the first half of 2025, with a significant reduction in losses by 34.4% to HKD 4.35 billion, indicating effective strategic adjustments and operational optimizations [1] - The board proposed an interim dividend of HKD 0.08 per share, reflecting management's confidence in cash flow and future operations [1] Revenue Breakdown - The core business showed resilience despite challenges in the consumer environment, with laundry care products generating HKD 26.41 billion, accounting for over 87% of total revenue [1] - Personal care products experienced a notable revenue growth of 12.4%, becoming the fastest-growing category [1] Channel Performance - Offline distributor channel revenue increased by 15% year-on-year, highlighting the effectiveness of the company's channel penetration and refinement strategies [1] - Although there was a slight decrease in the revenue share from online channels due to resource reallocation, Blue Moon maintained top sales positions for several core categories during the 618 shopping festival on major e-commerce platforms [1] Brand Strength - In 2025, Blue Moon's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 15 consecutive years, indicating a deepening brand moat [1] Strategic Outlook - For the second half of the year, Blue Moon plans to advance three key strategies: providing comprehensive home cleaning solutions, enhancing omni-channel sales and distribution efficiency, and strengthening user awareness through "scientific washing" knowledge marketing [2] - The company will also deepen digital factory construction and promote green low-carbon packaging to enhance long-term competitiveness in sustainable growth [2]