科学美妆
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行业报告显示:中国美妆行业迈向科技创新驱动新周期
Xin Hua Cai Jing· 2025-11-01 07:32
Core Viewpoint - The Chinese beauty industry is transitioning from "manufacturing" to "intelligent manufacturing," driven by innovation and participation in international competition, as highlighted in the recent beauty innovation report by Yatsen Group [1][2][3]. Group 1: Global Research and Development Trends - The global beauty industry is forming a new paradigm of "global co-research and localized results" due to rising consumer demand and the emergence of new market R&D capabilities. China's cosmetics export value reached 23.472 billion yuan in the first 11 months of 2024, covering major markets such as the Americas, Europe, and Southeast Asia. The compound annual growth rate (CAGR) for emerging markets is expected to exceed 10% by the end of 2025 [1]. Group 2: Consumer Demand and Scientific Beauty - Consumer demand is shifting from basic cosmetics to scientifically validated personalized solutions. The technology skincare market is projected to exceed 420 billion yuan by 2025, with a CAGR of 18%. A survey indicates that 72% of consumers prioritize efficacy, while 65% focus on efficacy verification data. Anti-aging, whitening, and repair are the three major skincare hotspots, with color cosmetics trending towards "makeup and skincare integration" [2]. Group 3: Integration of Makeup and Skincare - The concept of "makeup and skincare integration" is rapidly gaining traction globally, leading to a deep fusion of color cosmetics and skincare. A report shows that 91% of consumers are concerned about active ingredients in base makeup, and 76% recognize the skincare benefits of foundation. From 2019 to 2023, sales of tinted moisturizers in the U.S. grew by 59%, with similar demand for functional color cosmetics in Southeast Asia and the Asia-Pacific region [2]. Group 4: AI Technology Reshaping the Beauty Industry - Artificial intelligence is becoming a fundamental driver for systematic upgrades in the beauty industry. A McKinsey report predicts that generative AI could create $90 to $100 billion in value for the global beauty sector by 2025. AI technology accelerates active ingredient screening and new molecular design in R&D, enhances efficiency in manufacturing through flexible production and smart quality inspection, and drives personalized customization and precise delivery for consumers [3].