Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has introduced a plan to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market through 23 specific measures to adapt to new consumer trends and preferences [1]. Group 1: Nutritional and Health Consumption - There is a shift in consumer demand from "sufficient food" to "nutritious and healthy food," prompting the Ministry to advocate for increased consumption of soybeans and milk to help consumers form a scientific dietary structure [1][2]. - Current data indicates that the average per capita milk consumption in China is 40.5 kg, significantly below the recommended dietary intake of 110-183 kg, and lower than the 80-90 kg levels in Japan and South Korea [2]. - Soybean and soybean product consumption is also below the recommended levels by 59%, indicating substantial growth potential in these areas [2]. Group 2: Public Health and Nutrition Education - The Ministry plans to enhance public services related to nutrition and health by developing and promoting healthy dietary plans, particularly targeting student groups to optimize nutrition in school meals [3]. - There will be a focus on promoting healthy eating habits through campaigns that encourage reduced oil intake, increased consumption of soy and milk, and greater intake of fruits, vegetables, and whole grains [3]. - The Ministry will also create food maps for dairy and beef to integrate agricultural product consumption with cultural and tourism activities [3]. Group 3: Food Industry Upgrading - The Ministry of Industry and Information Technology emphasizes the need to establish a diversified food supply system and enhance the quality of the food industry to drive agricultural product consumption [4]. - The application of biotechnology in the food industry is being promoted to expand agricultural development, including the optimization of production processes for various food products [5]. - The Ministry is also focusing on developing local specialty food industries and promoting deep processing of food products to enhance agricultural product consumption quality [6].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is promoting healthy dietary habits and increasing the consumption of nutritious agricultural products among urban and rural residents, shifting focus from merely filling stomachs to ensuring nutritional health [1][2]. Group 1: Promotion of Healthy Diet - The Ministry will collaborate with relevant departments to enhance public awareness of healthy eating through campaigns focused on reducing oil intake, increasing soybean and dairy consumption, and promoting the intake of vegetables, fruits, whole grains, and seafood [1][2]. - The "Implementation Plan for Promoting Agricultural Product Consumption" emphasizes the need for a balanced diet, as current data indicates that while the total intake of carbohydrates, fats, and proteins meets standards, nutritional imbalance remains common [1]. Group 2: Targeted Initiatives - The Ministry plans to develop and promote nutritional recipes, particularly targeting student groups, to optimize meal plans and encourage the consumption of high-quality protein and dietary fiber [2]. - There will be a focus on integrating food nutrition education into health education curricula and improving nutrition in rural compulsory education meal programs [2].