Core Viewpoint - The Chinese government, through ten departments including the Ministry of Agriculture and Rural Affairs, has launched a comprehensive plan to promote agricultural product consumption, focusing on enhancing supply, circulation, and market demand for high-quality agricultural products [1] Supply Side Optimization - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [2] - The plan emphasizes innovation in food technology, supporting collaborations between food companies and research institutions to develop new food ingredients [2] - Consumer trends indicate a growing demand for quality and personalized agricultural products, leading to initiatives aimed at enhancing the supply of high-quality products and developing convenient, nutritious options for younger consumers [2] Market Activation Measures - The plan promotes health-oriented consumption, encouraging the inclusion of soy products and high-quality milk in institutions like nursing homes and schools, and aims to improve nutritional standards for students [3][4] - Current per capita consumption of dairy in China is 40.5 kg, significantly below the recommended range of 110 to 183 kg, indicating substantial growth potential in this area [3] - A national nutrition development outline for 2025-2030 will be issued to promote increased consumption of soy and dairy products [3] Circulation Channel Innovation - The plan proposes a dual-track strategy for online and offline sales, including initiatives like the "China Farmers' Harvest Festival" to boost agricultural product sales [7] - The national online retail sales of agricultural products are projected to grow by 15.8% in 2024 [7] - Significant progress has been made in building cold chain logistics networks for agricultural products, with over 98 million cubic meters of new cold storage capacity added [8] Financial and Fiscal Support - The plan outlines financial support measures for modern agricultural projects, focusing on post-harvest processes like storage and marketing [9] - Financial institutions are encouraged to innovate in financing models to support cold chain logistics and agricultural marketing [9] - From 2021 to 2024, over 420 billion yuan worth of agricultural products from western regions have been sold through collaborative efforts, enhancing both farmer income and consumer access to diverse products [9] Future Directions - The plan is seen as a crucial tool for promoting agricultural consumption, with initiatives aimed at mobilizing private enterprises and social organizations to enhance agricultural product procurement and sales [10]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is promoting healthy dietary habits and increasing the consumption of nutritious agricultural products among urban and rural residents, shifting focus from merely filling stomachs to ensuring nutritional health [1][2]. Group 1: Promotion of Healthy Diet - The Ministry will collaborate with relevant departments to enhance public awareness of healthy eating through campaigns focused on reducing oil intake, increasing soybean and dairy consumption, and promoting the intake of vegetables, fruits, whole grains, and seafood [1][2]. - The "Implementation Plan for Promoting Agricultural Product Consumption" emphasizes the need for a balanced diet, as current data indicates that while the total intake of carbohydrates, fats, and proteins meets standards, nutritional imbalance remains common [1]. Group 2: Targeted Initiatives - The Ministry plans to develop and promote nutritional recipes, particularly targeting student groups, to optimize meal plans and encourage the consumption of high-quality protein and dietary fiber [2]. - There will be a focus on integrating food nutrition education into health education curricula and improving nutrition in rural compulsory education meal programs [2].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has introduced the "Implementation Plan for Promoting Agricultural Product Consumption," focusing on enhancing the quality and diversity of agricultural products to meet changing consumer demands [1][3]. Group 1: Consumption Trends - There is a growing consumer preference for high-quality, personalized agricultural products, including brand-name items and functional foods [3]. - The current dietary structure in China is not sufficiently balanced, with significant room for improvement in the intake of high-quality proteins such as soy products and dairy [4]. Group 2: Policy Measures - The plan outlines 23 specific measures across nine areas, aiming to optimize supply, innovate distribution, and activate market demand in response to new consumption trends [3]. - Initiatives include a series of promotional activities for the upcoming harvest season, leveraging social media influencers and local products to enhance consumer engagement [3]. Group 3: Nutritional Improvement - The plan emphasizes improving dietary structures, particularly for students, by promoting the consumption of soy products and dairy, and integrating nutrition education into school curricula [4]. - Current per capita dairy consumption in China is 40.5 kg, significantly below the recommended intake of 110-183 kg, indicating substantial growth potential [4]. Group 4: Cold Chain Logistics - The Ministry is working on a national development plan for agricultural product markets, focusing on enhancing cold chain logistics, including storage and distribution facilities [5]. - Financial policies will support the modernization of outdated cold chain logistics infrastructure, promoting innovation in financing models to facilitate investment in this sector [5].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China is promoting agricultural product consumption through nutrition and health initiatives, focusing on enhancing public services and health education [1] Group 1: Nutritional Health Promotion - The Ministry plans to develop and promote nutritional health recipes, emphasizing the consumption of high-quality proteins and dietary fiber-rich foods [1] - A specific implementation plan targets student groups, aiming to scientifically determine meal plans and optimize nutritional配餐 [1] - The initiative encourages the inclusion of products like soy products and high-quality soy milk in children's welfare institutions and promotes the expansion of milk consumption among students [1] Group 2: Health Consumption Awareness - The Ministry will collaborate with relevant departments to advance health consumption awareness through campaigns on "healthy eating and reasonable diet" [1] - Campaigns will focus on reducing oil intake, increasing bean and milk consumption, and promoting the intake of vegetables, fruits, whole grains, and seafood [1] - The initiative aims to guide urban and rural residents in adjusting their dietary habits and food structures, ensuring they can make informed and healthy food choices [1]