Core Viewpoint - The Ministry of Agriculture and Rural Affairs has introduced the "Implementation Plan for Promoting Agricultural Product Consumption," focusing on enhancing the quality and diversity of agricultural products to meet changing consumer demands [1][3]. Group 1: Consumption Trends - There is a growing consumer preference for high-quality, personalized agricultural products, including brand-name items and functional foods [3]. - The current dietary structure in China is not sufficiently balanced, with significant room for improvement in the intake of high-quality proteins such as soy products and dairy [4]. Group 2: Policy Measures - The plan outlines 23 specific measures across nine areas, aiming to optimize supply, innovate distribution, and activate market demand in response to new consumption trends [3]. - Initiatives include a series of promotional activities for the upcoming harvest season, leveraging social media influencers and local products to enhance consumer engagement [3]. Group 3: Nutritional Improvement - The plan emphasizes improving dietary structures, particularly for students, by promoting the consumption of soy products and dairy, and integrating nutrition education into school curricula [4]. - Current per capita dairy consumption in China is 40.5 kg, significantly below the recommended intake of 110-183 kg, indicating substantial growth potential [4]. Group 4: Cold Chain Logistics - The Ministry is working on a national development plan for agricultural product markets, focusing on enhancing cold chain logistics, including storage and distribution facilities [5]. - Financial policies will support the modernization of outdated cold chain logistics infrastructure, promoting innovation in financing models to facilitate investment in this sector [5].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs of China is promoting agricultural product consumption through nutrition and health initiatives, focusing on enhancing public services and health education [1] Group 1: Nutritional Health Promotion - The Ministry plans to develop and promote nutritional health recipes, emphasizing the consumption of high-quality proteins and dietary fiber-rich foods [1] - A specific implementation plan targets student groups, aiming to scientifically determine meal plans and optimize nutritional配餐 [1] - The initiative encourages the inclusion of products like soy products and high-quality soy milk in children's welfare institutions and promotes the expansion of milk consumption among students [1] Group 2: Health Consumption Awareness - The Ministry will collaborate with relevant departments to advance health consumption awareness through campaigns on "healthy eating and reasonable diet" [1] - Campaigns will focus on reducing oil intake, increasing bean and milk consumption, and promoting the intake of vegetables, fruits, whole grains, and seafood [1] - The initiative aims to guide urban and rural residents in adjusting their dietary habits and food structures, ensuring they can make informed and healthy food choices [1]