互联网给人们获取信息带来了便利。然而，这几年，很多人经常有一种感觉：网上关于"科学"的内容越 来越多，也变得越来越难以分辨了——前脚刚刷到"吃木薯助眠"，后脚又看到"冷冻馒头会长黄曲霉毒 素"。仔细一想，总觉得哪里不对劲，又说不上来。 这，就是典型的伪科普。 伪科普的重灾区在哪里？ 说起伪科普，大家第一反应是健康养生的内容："绿豆汤低温冷藏后不能吃""多吃碱性食物瘦得快""味 精吃多了会头秃，会致癌"……中国科学技术协会做过统计，伪科普涉及食品安全、营养健康、农业技 术等10多类主题，其中健康领域是重灾区。过往发布的科学辟谣内容中，健康领域占35%左右，食品安 全、饮食营养等约占30%，美妆护肤类约占15%，科技前沿、家居与日常安全类各约占10%。 值得注意的是，科技前沿领域的伪科普也在悄然抬头。比如，"量子鞋垫""量子水""量子手链"……贴 上"量子"标签就被吹捧为改善健康的灵丹妙药。还有人工智能领域，有人说"AI能预测疾病，只要上传 一张照片，就能查出你未来会不会得癌症"，实际上现在的AI确实能在医疗领域帮上忙，但远远没到"看 照片诊断癌症"的程度，这种说法纯粹是夸大其词。这些伪科普利用人们对前沿科技的不 ...

Core Viewpoint - The article discusses the prevalence of pseudoscience in online content, particularly in health and wellness, and highlights the challenges in distinguishing credible scientific information from misleading claims [2][3]. Group 1: Pseudoscience Overview - Pseudoscience is particularly rampant in health-related topics, with statistics indicating that approximately 35% of debunked claims pertain to health, 30% to food safety and nutrition, and 15% to beauty and skincare [3]. - Emerging pseudoscience in technology, such as claims about "quantum" products and exaggerated AI capabilities, is also noted, which can mislead the public and undermine respect for genuine science [3]. Group 2: Common Tactics of Pseudoscience - Fear-based marketing is a common tactic, using alarming terms like "cancer-causing" to attract attention and encourage sharing among users [4]. - The use of complex jargon to confuse the audience is prevalent, as seen in claims about "quantum" products that lack scientific basis [4]. - False authority is often invoked, with claims of research from reputable institutions that are later found to be unsubstantiated [4]. Group 3: Challenges in Combating Pseudoscience - The low cost of spreading misinformation contrasts sharply with the resource-intensive process of debunking false claims, which requires thorough investigation and scientific explanation [5]. - Economic incentives drive the production of pseudoscientific content, with a growing gray industry that leverages social media for profit [5]. - The advancement of AI technology has lowered the barriers for creating and disseminating pseudoscientific content, complicating efforts to identify and counteract it [5]. Group 4: Recommendations for Public Awareness - Individuals are encouraged to verify the sources of information, as credible scientific content typically cites authoritative studies and data [6]. - Skepticism towards absolute claims is advised, as legitimate scientific research often uses tentative language [6]. - Consulting authoritative platforms for verification of claims is recommended, such as the scientific debunking platforms established by national organizations [7].