Core Viewpoint - The Sichuan publishing industry is actively promoting the ancient Shu civilization and its cultural heritage through international collaborations and publications, aiming to enhance global awareness and appreciation of this unique cultural legacy [5][19][22]. Group 1: Cultural Promotion - The Sichuan exhibition at the 31st Beijing International Book Fair featured 600 quality publications and 11 cultural activities, showcasing the theme "Tianfu Culture Connecting the World" [11]. - The publication of the Russian version of "Encountering Sanxingdui" has sparked a tourism boom in Russia, highlighting the interest in ancient Shu civilization [12]. - The Sichuan University Press and Springer Nature Group signed a cooperation agreement for the "Bronze Age China: Sanxingdui-Jinsha" series, which will provide an international perspective on archaeological discoveries [13][14]. Group 2: International Collaboration - During the book fair, Sichuan publishing achieved 32 copyright output projects covering multiple languages, including Russian, English, French, and Spanish [14]. - Sichuan publishing aims to deepen cooperation with international publishing institutions to promote cultural IP such as Sanxingdui and the ancient tea horse road [14]. - The signing of the Russian version of "Walking the Ancient Shu Road" reflects the intention to translate and promote this cultural narrative in various languages [15]. Group 3: Technological and Scientific Contributions - The book "LHAASO: Opening New Perspectives on High-Energy Universe" showcases China's advancements in high-energy astrophysics, marking a shift from following to leading in this field [14]. - The Sichuan publishing industry is also focusing on technology and science, with publications that enhance China's international standing in fields like transportation and underground engineering [20]. Group 4: Brand Building and Future Outlook - Sichuan's publishing sector is building an international communication ecosystem, with over 170 copyright agreements reached during the book fair, covering culture, technology, and literature [19][21]. - The initiative to promote the "Jinxiu Tianfu · Anyi Sichuan" brand is seen as a strategic direction for the province's cultural and tourism development [22]. - The integration of digital platforms and innovative storytelling methods is expected to further enhance the global reach of Sichuan's cultural narratives [20].