空调市场份额竞争
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小米空调线上销量超格力?格力高管回应!涉事博主:不是我瞎编
Bei Jing Shang Bao· 2025-08-19 09:18
Core Viewpoint - Recent reports indicate that Xiaomi has surpassed Gree in online air conditioner market share for July, positioning itself as the second-largest player in this segment, while Gree holds the third position [1][4]. Group 1: Market Share Data - According to the latest data from Aowei Cloud Network, Xiaomi's online market share for air conditioners in July was 16.71%, while Gree's was 15.22%, placing them second and third respectively [1]. - Contrarily, Gree's market director claimed that their online market share remains higher than Xiaomi's, asserting that Gree holds a 16.41% share compared to Xiaomi's 13.50% [4]. - Midea leads the online air conditioner market with a share of 19.98% for July [4]. Group 2: Company Responses - Xiaomi's public relations department and executives expressed surprise and gratitude for the support received, emphasizing the importance of capability enhancement for quality growth [1]. - Gree's market director publicly disputed Xiaomi's claims, stating that the data presented by Xiaomi was inaccurate and that Gree still leads in the online market [4]. - A blogger who initially shared the data claimed that the discrepancy arose from Aowei Cloud Network changing its data collection methodology [4]. Group 3: Historical Context - The rivalry between Xiaomi and Gree regarding air conditioner sales has been ongoing, with previous confrontations over market position and sales figures [6]. - In a past shareholder meeting, Gree's CEO criticized Xiaomi's claims about being the market leader, questioning the technological advancements behind Xiaomi's products [6].
格力高管回应“空调线上销量被小米超越”
21世纪经济报道· 2025-08-19 03:08
8月18日晚,格力电器市场总监朱磊在微博上发文反击"小米空调线上销量超越格力"说法,称"我们也去奥维云网查了下,公开的数据和那几张 截图并不一样。按照同样的查询条件7月线上市场格力仍然保持领先。" 近日,有网友发文称奥维云网更新了7月份中国空调线上份额数据,小米已经超越格力,位居第二。7月份全渠道第三,线上渠道第二。并且贴 出的截图显示:7月份线上空调,小米市场份额为16.71%,格力电器为15.22%,分别是第二、第三名。 8月16日,小米集团总裁卢伟冰转发了小米空调是第二名的信息并留言称"能力的提升,才能赢得高质量的增长,再次感谢大家对小米大家电的 支持。" 小米集团公关部总经理王化也转发了相关信息,称"没想到新时代这么快就……来了。" 南财快讯记者也查询了奥维云网的数据,查询结果显示:7月份线上空调市场份额第一名为美的(19.98%)、第二名为格力(16.41%),第三 名为小米(13.50%)。小米市场份额与格力电器还有近三个百分点差距。 (声明:文章内容仅供参考,不构成投资建议。投资者据此操作,风险自担。) 出品 | 2 1财经客户端 南财快讯工作室 记者丨黎雨桐 编辑 | 曾静娇 SFC 21君荐 ...
格力独家回应“小米空调线上销量超越格力”:监测数据与网传截图不一致,格力7月线上市场表现依然处于领先位置
Sou Hu Cai Jing· 2025-08-18 11:31
Group 1 - Xiaomi's air conditioner online market share reached 16.71% in July, a year-on-year increase of 2.83%, ranking second in the online channel [2] - Gree's online market share for air conditioners was reported at 15.22%, a year-on-year decline of 1.1%, ranking third [2] - Gree's average price for air conditioners was 3488 yuan, with a year-on-year increase of 10.16% [2] Group 2 - Gree disputed the online data, claiming their July online market share was 21.79%, a year-on-year increase of 0.86%, maintaining the second position [4] - Gree's average price for air conditioners was reported at 3490 yuan, with a year-on-year increase of 10.24% [4] - Xiaomi's online market share, according to Gree, was 12.83%, a year-on-year increase of 0.15%, placing them in third [4]