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极端高温吓跑全国多少游客?
华尔街见闻· 2025-07-10 09:57
Core Viewpoint - The article discusses the impact of extreme heat on travel preferences in China, highlighting a shift towards cooler destinations as a new necessity for summer travel [20][21]. Group 1: Travel Trends - There is a significant increase in hotel bookings and ticket sales in cooler regions like Jilin Province, with hotel reservations up by 35%, car rentals by 96%, and ticket sales by 122% compared to last year [22]. - Popular destinations have shifted from traditional summer spots like Sanya and Xiamen to cooler areas such as Changbai Mountain and Yanji, indicating a change in consumer behavior driven by the need for comfort [23][24]. - The demand for cooler travel experiences has led to a surge in prices for accommodations in these regions, with some prices reaching as high as 3,054 yuan per night [30][32]. Group 2: Industry Response - The hospitality industry is adapting to the heat by promoting night tourism, with many museums and attractions extending their hours to attract visitors during cooler evenings [46][49]. - Indoor attractions, such as theme parks and science museums, have become popular as they provide a refuge from the heat, with operators focusing on customer comfort over immediate profit [54][55]. - Marketing strategies have shifted to emphasize the coolness of destinations, with slogans highlighting low temperatures as a key selling point [57]. Group 3: Broader Implications - The article notes that extreme heat is not just a seasonal issue but a growing trend that will affect travel planning and industry strategies in the long term [60][61]. - The changing climate is prompting a reevaluation of travel policies and practices, as families seek to avoid the heat while still enjoying vacations [58][59].
极端高温吓跑全国多少游客?
36氪· 2025-07-09 00:02
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 凉快,是今夏最值钱的奢侈品。 文 | theodore熙少 来源| 旅界(ID: tourismzonenews ) 封面来源 | Pixabay 周 日下 午, 北京气温 36 度。 我窝在空调房里 刷朋友圈,心里暗暗庆幸没有出门。 刷着刷着,就看到一条 朋友圈 定位, 原本跟我说 这 周末要去南京看展的 朋友 小婉,定位 却 显示在长白山。 原因也很简单,吐鲁番、敦煌动辄接近 40度,而大理常年二十来度,"舒服到不想走" ,带孩子去农场撒欢也挺好 。 当然,不是所有人都 运气 好到能随时更改目的地 。 这周末,人在 青岛的阿勇 就悔不当初 , 他 原本以为 山东的 海边多少凉快点,结果在沙滩上暴晒一天,晚上回酒店直接开始敷芦荟胶。 " 早知道这么热,何必拐弯抹角,不如直接去三亚。 " 他 是这么和我抱怨的 。 而在旅界 所搭建的文旅 行业 交流 社群里,这几天更是 群友们的 集体 " 哭 热 " 现场。 我发消息: "你 怎么去吉林 了? " 她回了六个字: " 去活命啊 , 兄弟。 " 小婉还 不是个例。 我 ...