端游高景气

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行业周报:AI持续赋能平台经济,关注高景气端游及IP新品-20250824
KAIYUAN SECURITIES· 2025-08-24 14:14
Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The report emphasizes the recovery trend in the gaming sector, with a focus on game, music, trendy toys, and AI applications. It suggests continued investment in AI applications and high-demand gaming products [3][4] - The report highlights the strong performance of companies like Kuaishou and Tencent, driven by AI optimization in marketing and content production, leading to significant revenue growth [3][4] - The gaming market shows high activity with new game releases and a positive outlook for domestic animated films, indicating a robust pipeline for IP products [3][4] Summary by Sections Industry Data Overview - "Valorant" ranks first in the iOS free game chart, while "Honor of Kings" maintains its position at the top of the iOS revenue chart as of August 23, 2025 [10][15] - The film "Capturing the Wind" achieved the highest box office revenue of 3.38 billion CNY for the week [27] Industry News Overview - The release of DeepSeek-V3.1 marks a significant advancement in AI capabilities, enhancing various applications including gaming and image editing [33] - The gaming sector continues to show growth, with a reported 8% increase in the market in July [33] - The report notes favorable policies from the broadcasting authority that may boost content supply [33] Company Performance - Kuaishou reported a 12.8% year-on-year increase in online marketing service revenue, reaching 19.8 billion CNY in Q2 2025 [3] - Tencent's Q2 2025 report indicates increased usage of AI-native applications, enhancing advertising effectiveness and user engagement [3] - The gaming company Shunwang Technology reported a 93.2% year-on-year increase in net profit for Q2 2025, attributed to the recovery in the gaming sector [3] Upcoming Releases - The new game "Etheria" by Xindong Company is set for a closed beta test on August 28, 2025, with high anticipation reflected in its ranking on pre-registration charts [22][26] - The animated film "Three Kingdoms in the Starry Sky" is scheduled for release on October 1, 2025, indicating a strong pipeline for domestic animated content [3]