这几年，AI 就像一股狂风，一下子吹遍了各个行业。特别是生成式 AI，比如大家熟悉的 ChatGPT 不断更新，让 AI 写文案、做分析变得特别快。但麻烦 也跟着来了：市场上到处都是 AI 批量生产的 "流水线内容"，长得差不多、没啥新意，看得人审美疲劳。这对 B2B 营销人来说就像一场大考：是被 AI 带 着走，变成 "工具人"?还是学会驾驭 AI，让它帮我们在市场上掀起浪花?今天咱们就聊聊这个关键问题。 先看问题——警惕 "算法茧房"，当营销人变成内容流水线的质检员。 品牌人格的消失 现在不少营销人图省事，把写文案、做报告全丢给 AI。结果呢?打开手机、电脑，满眼都是差不多的文章、差不多的案例，读起来干巴巴的，根本记不 住。为啥会这样?一方面，每个品牌都有自己的 "个性"—— 可能是专业可靠，可能是创新前卫，这些需要人去理解、去提炼。但 AI 不懂这些深层的品牌 故事，只能按照模板堆文字，自然没灵魂。 创意神经的萎缩 另一方面，从人性角度想，客户看东西是带感情的。比如你给客户写合作方案，冷冰冰的数据罗列和加入对客户业务痛点的理解，效果完全不一样。过度 依赖 AI，就像把自己变成了 容工厂工人"，看着效率高 ...

Core Viewpoint - The rapid development of internet and artificial intelligence technologies is driving society into a "data-driven and intelligent empowerment" era, posing new challenges for ideological and political education in higher education institutions [1] Group 1: Challenges and Adaptations in Ideological Education - Youth students, as frequent users of network technology, are experiencing changes in their learning and interaction modes due to the widespread application of "data + algorithms," necessitating an expansion of educational space, optimization of content supply, and innovation in value guidance [1] - The algorithmic recommendation mechanism has led to a clear trend of information dissemination becoming more segmented, which, while improving matching efficiency, raises concerns about the coverage and value guidance of ideological education resources in the digital space [2] Group 2: Enhancing Visibility and Engagement - Higher education institutions need to increase the visibility, weight, and priority of ideological education content within algorithmic recommendation mechanisms, ensuring that mainstream values guide algorithms and enhancing the attractiveness and persuasiveness of educational content through data analysis and content optimization [3] - Collaboration with mainstream online platforms is essential to embed value weights in recommendation models and establish stable content delivery mechanisms, while also enhancing the construction and management of campus media matrices to facilitate the production and dissemination of educational content [3] Group 3: Intelligent Transformation of Educational Models - The shift towards a data-driven and interactive approach in ideological education requires a focus on student-centered strategies, utilizing real-time analysis of fragmented online behaviors to predict students' ideological dynamics and needs [4] - A balance between personalized and collective education is crucial, with the development of algorithmic models that integrate mainstream value information to guide students' cognitive processes and enhance emotional resonance [5] Group 4: Collaborative Ecosystem for Ideological Education - The innovation logic of ideological education in the digital age involves not only technological upgrades but also dynamic updates of educational concepts, promoting a systematic and ecological layout that encourages multi-party participation and resource sharing [7] - The development of an ecological approach to ideological education necessitates leveraging the advantages of different digital platforms and integrating online and offline educational activities to enhance the practical appeal and effectiveness of the education [8]

Group 1 - The article discusses the issue of online bullying faced by Chinese diver Chen Yuxi, particularly after her recent victories at the National Diving Championships [3][4] - Douyin's official account responded to reports of online harassment, stating that they have taken measures to clean up abusive and insulting comments directed at athletes and are actively combating online violence in sports [1][3] - The article highlights a broader concern regarding the normalization of online bullying in sports, which could hinder the development of a healthy sports culture among youth and impact the overall value of sports in society [4] Group 2 - The article references a recent piece from China Sports News that discusses the negative impact of online bullying on athletes, including examples from other sports events [3][4] - It notes that despite winning championships, athletes like Chen Yuxi still face significant online backlash, indicating a troubling trend in public perception and treatment of sports figures [3][4]

Core Insights - The article discusses the pervasive influence of algorithms on human behavior, cognition, and emotional states, highlighting the need for awareness and proactive measures to mitigate negative impacts [2][4][8]. Group 1: Cognitive Filtering - Internet algorithms create "interest profiles" based on user behavior, leading to information silos that reduce tolerance for differing viewpoints and degrade critical thinking skills [2][3]. - Over 80% of the 792 undergraduate programs published by the Ministry of Education are not covered by algorithm recommendations, limiting students' choices and potentially exacerbating social cognitive divides [3]. Group 2: Emotional Manipulation - Algorithms exploit human weaknesses, creating addictive cycles of instant gratification through features like short video conflicts and social media feedback, which can lead to emotional polarization [4][6]. - Research indicates that teenagers spending over 3 hours daily on social media are more likely to experience mental health issues such as depression and anxiety [4]. Group 3: Identity Crisis - Algorithms reinforce user traits, leading to a fragmented self-identity, with nearly half of Generation Z feeling their online persona aligns more with expectations than their true selves [5][6]. - The pressure to maintain a curated online image can result in diminished real-world social skills and increased psychological exhaustion [6]. Group 4: Behavioral Alienation - Algorithms create dependency through negative feedback mechanisms, making users anxious when attempting to disengage, thus controlling their behavior [7]. - E-commerce data shows that while users may purchase fitness equipment after viewing related content, actual usage rates are below 30%, indicating a disconnect between perceived needs and actual desires [7]. Group 5: Rebuilding Digital Resilience - Organizations should guide and regulate algorithms for positive outcomes, while individuals can set "information fasting" periods to engage with non-algorithmic content [8]. - Educational institutions are encouraged to introduce courses on algorithm analysis to enhance students' critical thinking and information discernment skills [8]. - Regulatory measures should include transparency in algorithm logic and the establishment of cognitive health assessment metrics to prevent adverse effects on users' mental states [8].