活动聚焦 "营销增长"的核心主题，围绕创业者在企业管理过程中的各类营销痛点，通过 "理论课程+实战分享" 双轨模式，为创业者提供从营销认知到落 地执行的全链条支持。 为期两天的课程不仅帮助创业者重构了品牌与销售思维，还填补了他们对于营销的认知与执行层面的能力缺口，最终为企业建立长期增长的市场营销体 系，找到合适自身发展的增长路径。 AI时代营销新思维的系统构建 在讲述过程中，王教授在方法论中插入了诸多有趣的案例，让课程内容更加生动，这也得益于王教授出色的互联网网感。在入局短视频领域后，其以"王 文博商业论"单个账号创下了IP实现单月0投流涨粉200万、曝光超1亿的行业纪录，成为理论与实践深度融合的典范。 在学术研究层面，王文博教授揭示了AI算法重构用户洞察的底层逻辑。通过机器学习模型深度挖掘用户行为数据，构建精准推送的核心机制。当算法能 够识别用户潜在需求与内容偏好时，内容生产可从"经验判断"转向"数据驱动"，实现从"广撒网"到"精准触达"的效率跃升。 他表示，AI的出现是一种"内容扶贫"，即原来不太懂内容的技术创业者，现在也可以利用AI工具精准匹配商业热点选题，并输出有效的营销内容。这 种"理论指导实践、实 ...

在全球化竞争加剧的背景下，海外社媒运营已成为中国企业拓展国际市场的重要抓手。本文聚焦海外社媒运营推广公司的核心价值，结合星谷云等企业的实 践，解析其如何通过技术赋能、多平台运营、私域沉淀及数据驱动。 助力企业突破地域限制、降低获客成本、建立品牌影响力，最终实现全球化布局。文中涵盖B2B营销特性、推广公司核心能力、典型案例及行业趋势，为企 业提供可参考的全球化路径。 B2B销售周期长、决策链复杂（平均需7-12次互动），叠加不同市场的文化差异与政策壁垒，企业全球化布局面临"获客难、触达浅、转化低"三大痛点。 助力企业全球化，海外社媒运营推广公司需具备"技术+资源+服务"的复合能力。以行业头部企业星谷云为例，其核心能力可归纳为四方面： 1. 多平台深度运营能力 覆盖TikTok、Facebook、Instagram、LinkedIn等主流社媒平台，支持从账号搭建、内容生产到广告投放的全流程管理。 例如，星谷云为医疗器械企业定制TikTok运营策略，通过AI生成多语言短视频、本土小语种投放，两个月内收获超1400条高质量线索，粉丝量突破3万。 海外社媒平台（如TikTok、Facebook、LinkedIn）凭借用 ...

Core Insights - The article emphasizes the transformation of Xiaohongshu from a consumer-focused platform to a vital tool for B2B companies to reach professional audiences and build brand recognition. It outlines a comprehensive strategy for B2B marketing on Xiaohongshu, focusing on content layout and lead conversion [1]. Group 1: Audience Insights - The audience of Xiaohongshu is shifting from primarily young women (20-25 years old) interested in B2C to a more diverse group of professionals aged 25-35, including roles such as CMO and other mid-to-senior management positions in B2B companies [2][18]. - This demographic shift necessitates a change in marketing strategy from broad outreach to targeted engagement, focusing on professional topics like industry trends and management strategies while balancing analytical and visual content [2]. Group 2: Content Strategy - B2B marketing on Xiaohongshu should differentiate between direct needs (e.g., product selection) and peripheral needs (e.g., industry networking), using a keyword matrix to cover various scenarios [3]. - The content creation strategy involves a three-step approach: benchmarking existing content, creating original content, and developing a unique brand identity [4][5]. - Effective content should be structured to balance professionalism and attractiveness, utilizing a mix of data-driven insights and engaging formats [4]. Group 3: Lead Generation - The primary goal of B2B marketing is to convert traffic into actionable sales leads, following a standardized process of content hooks, lead capture, and tiered management [10]. - Lead management should follow a model categorizing leads into initial interest (Leads), marketing qualified leads (MQL), and sales qualified leads (SQL), with specific actions triggering transitions between these categories [12][13]. Group 4: Efficiency and Optimization - The article suggests implementing a standardized marketing process that integrates data across channels to manage the entire lead lifecycle effectively [15]. - Companies are encouraged to automate content generation and lead scoring based on user behavior, allowing for more efficient resource allocation and performance tracking [15]. - Regular testing of content effectiveness is recommended, focusing on metrics such as reading volume and conversion rates to optimize future content strategies [14]. Conclusion - Xiaohongshu is positioned as a long-term platform for B2B companies to build trust and drive conversions through professional content. Companies should focus on addressing real pain points of their target audience while continuously optimizing their marketing strategies based on data insights [15].