活动聚焦 "营销增长"的核心主题，围绕创业者在企业管理过程中的各类营销痛点，通过 "理论课程+实战分享" 双轨模式，为创业者提供从营销认知到落 地执行的全链条支持。 为期两天的课程不仅帮助创业者重构了品牌与销售思维，还填补了他们对于营销的认知与执行层面的能力缺口，最终为企业建立长期增长的市场营销体 系，找到合适自身发展的增长路径。 AI时代营销新思维的系统构建 在讲述过程中，王教授在方法论中插入了诸多有趣的案例，让课程内容更加生动，这也得益于王教授出色的互联网网感。在入局短视频领域后，其以"王 文博商业论"单个账号创下了IP实现单月0投流涨粉200万、曝光超1亿的行业纪录，成为理论与实践深度融合的典范。 在学术研究层面，王文博教授揭示了AI算法重构用户洞察的底层逻辑。通过机器学习模型深度挖掘用户行为数据，构建精准推送的核心机制。当算法能 够识别用户潜在需求与内容偏好时，内容生产可从"经验判断"转向"数据驱动"，实现从"广撒网"到"精准触达"的效率跃升。 他表示，AI的出现是一种"内容扶贫"，即原来不太懂内容的技术创业者，现在也可以利用AI工具精准匹配商业热点选题，并输出有效的营销内容。这 种"理论指导实践、实 ...

Core Insights - The article emphasizes the importance of overseas social media operations for Chinese companies to expand into international markets, highlighting the role of technology, multi-platform operations, private domain accumulation, and data-driven strategies in achieving globalization [1][24][25] Group 1: Challenges in Globalization - B2B sales cycles are long and decision-making processes are complex, requiring an average of 7-12 interactions, compounded by cultural differences and policy barriers in different markets [2] - Companies face three major pain points in globalization: difficulty in customer acquisition, shallow reach, and low conversion rates [2] Group 2: Role of Overseas Social Media Platforms - Overseas social media platforms like TikTok, Facebook, and LinkedIn are key tools for addressing these pain points due to their large user bases (e.g., TikTok has over 1.5 billion monthly active users), strong interactivity, and precise targeting capabilities [3] - 73% of B2B buyers research suppliers on social media, and over 60% of companies find that leads generated through social media have higher conversion rates than traditional channels [3] Group 3: Capabilities of Social Media Promotion Companies - To assist companies in their globalization efforts, social media promotion companies must possess a composite capability of "technology + resources + services" [5] - Starry Valley Cloud (星谷云) exemplifies this with four core capabilities: 1. Multi-platform deep operation capability covering major social media platforms [5] 2. AI-driven precise marketing that automates content production and audience matching [7] 3. Private domain traffic accumulation and conversion through intelligent website building and CRM systems [8] 4. Industry-specific customized services tailored to different sectors [9] Group 4: Impact of Social Media Operations - Social media operations can significantly enhance global customer acquisition by breaking information gaps and reaching key decision-makers through targeted advertising [9] - Brand building is facilitated by showcasing company strengths through social media content, leading to a 40% increase in brand recognition in target markets [11] - Continuous interaction through social media and other tools can shorten decision-making cycles by 30% [12] - Data generated from social media operations can inform strategy optimization for sustained growth [13] Group 5: Case Studies and Results - Starry Valley Cloud has successfully assisted over 5,000 companies in achieving globalization, with notable results including: 1. A client in the electronic components industry gained over 48,000 followers and nearly 3,000 inquiries in 18 months [17] 2. A manufacturing client experienced a 500% growth over five years, achieving a transaction volume of 35 million in 2024 [18] 3. Another client in the electrical equipment sector achieved a conversion of 50 million with a return on investment ratio of 1:50 [19][20] Group 6: Key Considerations for Companies - When selecting a social media promotion company, businesses should focus on multi-platform operational experience, AI technology capabilities, industry service cases, and private domain accumulation abilities [21] - Core metrics for evaluating the effectiveness of overseas social media operations include lead quality, customer acquisition cost, brand exposure, and private domain growth [22]

Core Insights - The article emphasizes the transformation of Xiaohongshu from a consumer-focused platform to a vital tool for B2B companies to reach professional audiences and build brand recognition. It outlines a comprehensive strategy for B2B marketing on Xiaohongshu, focusing on content layout and lead conversion [1]. Group 1: Audience Insights - The audience of Xiaohongshu is shifting from primarily young women (20-25 years old) interested in B2C to a more diverse group of professionals aged 25-35, including roles such as CMO and other mid-to-senior management positions in B2B companies [2][18]. - This demographic shift necessitates a change in marketing strategy from broad outreach to targeted engagement, focusing on professional topics like industry trends and management strategies while balancing analytical and visual content [2]. Group 2: Content Strategy - B2B marketing on Xiaohongshu should differentiate between direct needs (e.g., product selection) and peripheral needs (e.g., industry networking), using a keyword matrix to cover various scenarios [3]. - The content creation strategy involves a three-step approach: benchmarking existing content, creating original content, and developing a unique brand identity [4][5]. - Effective content should be structured to balance professionalism and attractiveness, utilizing a mix of data-driven insights and engaging formats [4]. Group 3: Lead Generation - The primary goal of B2B marketing is to convert traffic into actionable sales leads, following a standardized process of content hooks, lead capture, and tiered management [10]. - Lead management should follow a model categorizing leads into initial interest (Leads), marketing qualified leads (MQL), and sales qualified leads (SQL), with specific actions triggering transitions between these categories [12][13]. Group 4: Efficiency and Optimization - The article suggests implementing a standardized marketing process that integrates data across channels to manage the entire lead lifecycle effectively [15]. - Companies are encouraged to automate content generation and lead scoring based on user behavior, allowing for more efficient resource allocation and performance tracking [15]. - Regular testing of content effectiveness is recommended, focusing on metrics such as reading volume and conversion rates to optimize future content strategies [14]. Conclusion - Xiaohongshu is positioned as a long-term platform for B2B companies to build trust and drive conversions through professional content. Companies should focus on addressing real pain points of their target audience while continuously optimizing their marketing strategies based on data insights [15].