Core Viewpoint - China Life Insurance Beijing Branch emphasizes a people-centered approach, focusing on consumer rights protection and enhancing service quality to meet the needs of the public [1][8]. Service Channels - The company has developed a comprehensive service system that integrates online and offline channels, allowing customers to access services easily through various platforms [2][3]. Online Services - The launch of the Life Insurance APP enables customers to handle most service requests online, with a projected 860,000 services provided through the app in 2024 [3]. Claims Service - In 2024, the company processed approximately 848,800 claims with a payout amount of 1.185 billion yuan, achieving a claim approval rate of 99.81% [4]. Intelligent Services - The company has expanded its customer contact points with intelligent services, including voice navigation and online customer service, to meet diverse customer needs [5]. Value-Added Services - A new "butler-style service system" for VIP clients will be introduced by 2025, offering specialized services in health, lifestyle, legal, and insurance management [6]. Elderly Services - The company has implemented a dedicated hotline and simplified app version for elderly clients, ensuring they receive priority service and support [7]. Consumer Protection - The company has established a standardized consumer protection mechanism and achieved a top-level rating in consumer rights protection evaluation for 2024 [8]. Service Experience - The company has created 13 demonstration service outlets and implemented ten warm-hearted services, achieving a customer satisfaction rate of 99.99% [9]. Future Outlook - The company aims to enhance its core competitiveness and service capabilities, adhering to a customer-centric philosophy to meet the public's aspirations for a better life [10].