中国音像与数字出版协会理事长孙寿山在大会上表示，当前游戏产业正处于品质升级与格局重塑的关键 节点，呈现全球游戏产业热度显著提升、精品化发展成为全球共识、游戏经济持续拓展其广度与深度、 人才教育注重产学研协同四大良好态势，与此同时，科技赋能、文化引领、责任治理也正在成为全球游 戏产业的新发展底色。 报告显示，2025年国内游戏市场实际销售收入达3507.89亿元，同比增长7.68%；用户规模突破6.83亿， 同比增长1.35%。 过去一年，游戏产业持续繁荣，中国游戏在全球的影响力越来越大。 12月19日，中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君在2025年度游戏产业年会 上发布《2025年中国游戏产业报告》（以下简称"报告"）。报告显示，2025年国内游戏市场实际销售收 入达3507.89亿元，同比增长7.68%；用户规模突破6.83亿，同比增长1.35%，两项核心指标双双创下历 史新高。 此外在全球市场出现了越来越多的中国游戏，正在以高品质的产品吸引全球玩家，出海不再是热词，而 成为了游戏厂商必须布局的业务。 同时，2026年游戏市场依旧有着强劲的增长空间，张毅君预测，2026年小程序游戏继 ...

Core Insights - NetEase reported a net revenue of 28.4 billion yuan for Q3 2025, an increase of 8.2% year-on-year, with the gaming and related value-added services segment contributing 23.3 billion yuan, up 11.8% year-on-year, accounting for 82% of total revenue [2] - The net profit attributable to shareholders for the period was 8.6 billion yuan, indicating a recovery in the gaming business compared to the same period last year [2] Gaming Performance - The growth in NetEase's gaming business is attributed to the success of its "evergreen" titles, with "Fantasy Westward Journey" achieving a peak concurrent user count (PCU) of 3.58 million in Q3 [3] - The game has implemented a "no time fee" reform, simplifying systems and gameplay to lower entry barriers, successfully recalling lost users and attracting new players [3] - Another title, "Party Animals," has maintained a stable position in the iOS top 20 bestsellers, even reaching the top 10 during the summer season [3] Cost and Revenue Dynamics - In Q3 2025, NetEase's operating costs rose to 10.2 billion yuan, slightly up from 9.8 billion yuan in the previous quarter and 9.7 billion yuan year-on-year, primarily due to increases in personnel costs, revenue sharing, and game licensing costs [4] Future Strategy - NetEase aims to focus on "premium" and "well-assured" products while enhancing its core competitiveness in self-developed games and expanding its international presence [5] - The company has seen significant success in overseas markets, with "Marvel Duel" surpassing 40 million global users and "Nirvana in Fire" mobile version topping app store charts in several countries [5] - Management emphasized a strategic approach to game development, avoiding blind expansion and instead focusing on targeted investments in promising projects [5][6] Organizational Focus - CEO Ding Lei stated that recent personnel adjustments are normal and do not affect daily operations, aiming to enhance organizational focus and efficiency [6] - The company is committed to refining its evergreen projects while being cautious about new ventures, ensuring that each product launched possesses core competitiveness [6]