据业内消息，曾排队7小时、被视为咖啡界"苹果"的蓝瓶咖啡（Blue Bottle），正被它的东家雀巢摆上货架；准备接盘的，或是在财务造假废墟中爬出来、 靠"9.9元"大杀四方的瑞幸咖啡。 把咖啡做成"工业品"的瑞幸，会是买下那个誓死要把咖啡做成"艺术品"的公司吗？ 雀巢的算盘 雀巢为什么要卖？ 答案很简单：这生意太累了。 2017年，雀巢豪掷5亿美元（约合当时32亿人民币）买下蓝瓶68%的股份时，看中的是"第三波精品咖啡浪潮"的光环。彼时的雀巢希望通过它，去触达那 些不再喝速溶咖啡的年轻人。 但八年过去了，雀巢发现自己陷入了一个怪圈：蓝瓶越扩张，越不像蓝瓶；而不扩张，又无法满足上市公司的增长需求。 2025年9月，曾在Nespresso战功赫赫的菲利普·纳夫拉蒂尔接任雀巢CEO，上任后的第一把火就烧向了效率低下的实体零售业务。对她而言，蓝瓶那些装修 极简、只有十几张椅子、咖啡师要花3分钟才做完一杯手冲的门店，无疑是财务报表上的"黑洞"。 祛魅的蓝瓶 蓝瓶在中国的故事，是一个典型的"高开低走"样本。 2022年2月，蓝瓶咖啡中国首店在上海裕通面粉厂旧址开业。那是一场盛大的"朝圣"：长队蜿蜒几百米，排队7小时只为 ...

Core Insights - The article discusses the evolution of the specialty coffee brand "Algebraist Coffee," highlighting its journey through various funding rounds and its current market positioning [1][3][6] Funding and Financial Performance - Algebraist Coffee has completed four rounds of financing from 2019 to 2022, with a total funding amount exceeding 200 million yuan [1][3] - The company is set to complete a new financing round in early 2025, with an investment of several million yuan from Su Gao Xin Jin Kong, focusing on product and brand enhancement rather than survival [3][6] - Since Q3 2024, Algebraist Coffee has achieved positive monthly financial profit and cash flow, with performance steadily increasing [3][6] Market Positioning and Strategy - The brand aims to be a "consumer upgrade for the mass market," optimizing pricing, costs, and supply chain while maintaining its commitment to quality coffee [6][8] - Algebraist Coffee has a product innovation frequency of once a month, with notable sales figures such as 117,000 cups sold in the first month of the "KIRI Latte Series" and over 650,000 cups of the "Double Petal Rose Brew" sold in 2024 [6][8] Expansion and Operational Strategy - The company has transitioned from a direct sales model to a franchise model, with a stable monthly addition of 8 to 10 new stores, totaling over 150 locations [8] - The primary focus for expansion remains in the Jiangsu, Zhejiang, and Shanghai regions, with cautious exploration of cross-regional opportunities [8] - The founder emphasizes the importance of solid product quality and team building to create a trustworthy brand that resonates with consumers [8]