曾经"跑马圈地"的信用卡行业，正在经历从规模扩张到"精耕细作"的变革。 近3年，我国信用卡数量减少9000多万张；近期，一些银行信用卡App还进行了迁移与关停。信用卡行业正经历转型的考验，着力调整经营策 略、优化用户体验，以不断创新拓展发展空间。 一商家工作人员在POS机上刷卡。新华社发（李俊锋 摄） 市场规模出现收缩 与此同时，不少银行的信用卡贷款余额、交易额等主要数据也在下降。 前不久，北京市民马女士又注销了一张信用卡，她拥有的信用卡从5年前的5张缩减到1张。 多家上市银行发布的三季度业绩报告显示，9月末，招商银行信用卡贷款余额约9276亿元，较去年末减少约200亿元；中信银行信用卡贷款余 额4649.20亿元，较上年末下降4.87%；平安银行信用卡应收账款余额4006.63亿元，较上年末下降7.9%。 一段时间以来，一些信用卡App进行了迁移与关停。中国银行信用卡App"缤纷生活"今年9月起逐步迁移至"中国银行"App；北京农商银行"凤 凰信用卡"App、"渤海银行信用卡"App已分别于今年3月和去年12月关停并将功能迁移至相关手机银行App……这些现象背后是银行加速数据与资 源整合和转型步伐。 "大部 ...

Core Viewpoint - The entry of JD Group into the consumer finance sector through the acquisition of Jiexin Consumer Finance marks a significant shift in the industry landscape, indicating a trend of "the rich getting richer" as major players strengthen their positions amid stricter regulations and market challenges [2][8]. Company Summary - Jiexin Consumer Finance, established in November 2010, was one of the early pioneers in China's consumer finance sector, expanding rapidly through offline marketing strategies and reaching an asset scale of 104.5 billion yuan by 2019 [3]. - However, due to intensified market competition and regulatory tightening, Jiexin faced significant losses, reporting a net profit of -3.199 billion yuan in 2023 and continuing its downward trend into 2024 [3]. - The company’s total assets were approximately 4.903 billion yuan, with total liabilities around 7.233 billion yuan, resulting in a net asset deficit of about -2.34 billion yuan, indicating severe financial distress [3]. - The rebranding to JD Consumer Finance represents a transformative opportunity for Jiexin, leveraging JD's technological and market advantages to revitalize its business model [3][4]. Industry Summary - The consumer finance industry is undergoing a restructuring phase, with major internet companies like JD, Baidu, and Alibaba entering the market, which may lead to a significant reshaping of competitive dynamics [2][4]. - The industry is characterized by a "Matthew Effect," where leading companies with substantial capital and advanced risk control technologies continue to dominate, while smaller firms struggle to survive [8]. - As of the end of 2024, there were 31 consumer finance companies in China, with a notable increase in the concentration of capital among top players, while some smaller firms faced challenges in meeting regulatory requirements [6][7]. - The competitive landscape is becoming increasingly complex, with traditional banks and numerous internet companies vying for market share, intensifying the pressure on new entrants like JD Consumer Finance [6][8].