好特卖官方对媒体回应称，闭店是加盟商或直营店正常的经营选择，目前好特卖全年整体闭店率不超过 5%。"主动放缓"是好特卖稳步的发展策略，不是叫停加盟。 近日，折扣零售品牌"好特卖"被曝陆续关闭在广州、长沙、杭州、北京等核心城市的门店，并且放缓了 开店节奏，部分城市暂停开放加盟。 这则消息，让好特卖模式的困境，再次被放置在聚光灯下。 01 好特卖的"千店"门槛 在社交媒体平台上，的确有不少用户发帖表示附近商圈的好特卖门店关闭，不过同时也有好特卖门店闭 店是与搬迁有关。根据极海品牌监测，好特卖近90天新关25家，近90天新开49家。 不过从整体数据来看，好特卖门店增长的确已陷入停滞。根据极海品牌监测，好特卖营业中的门店为 954家。好特卖联合创始人张宁曾公开透露，截至2024年6月，好特卖门店数为960家，2024年7月已"逼 近千家"。 也有好特卖招商加盟人员对媒体表示，确实有部分城市关闭了加盟门店，主要因下沉市场反应不好，加 盟商回本不理想。 好特卖的发展路径，可谓国内"软折扣"零售行业的一个缩影。所谓"软折扣"，是指零售商通过销售临期 商品、包装瑕疵品、库存尾货、渠道专供品等特殊货源，来实现比正常市场价格更低 ...

Core Viewpoint - The discount retail brand "Hao Te Mai" is facing challenges as it closes stores in major cities and slows down its expansion, with the official response indicating that the closure rate is below 5% and is part of a strategic decision for steady development [1][2]. Group 1: Store Operations and Growth - "Hao Te Mai" has closed 25 stores and opened 49 stores in the last 90 days, indicating a stagnation in overall store growth, with 954 operational stores currently [3]. - The company aims to reach 960 stores by June 2024 and is approaching the milestone of 1,000 stores [3]. - Some franchise stores have closed due to poor performance in lower-tier markets, affecting the return on investment for franchisees [4]. Group 2: Business Model and Financial Performance - The "soft discount" model relies on selling near-expiry goods and excess inventory, achieving higher gross margins of 25%-30% compared to 15% for "hard discount" models [5][4]. - "Hao Te Mai" reported a revenue of 3.64 billion yuan in 2023, a 51.5% year-on-year increase, with a store count growth of 63% to 815 stores [9]. - The projected revenue for 2024 is 4.85 billion yuan, reflecting a slower growth rate of 33.4%, with a store count increase of 15.3% [9]. Group 3: Supply Chain and Quality Control Issues - The supply chain for "Hao Te Mai" heavily relies on low-cost near-expiry goods, with 60% of inventory being excess stock from brand partners [11]. - The reduction in available excess inventory due to improved stock management by brands and increased competition in the "soft discount" sector poses a risk to the business model [12][13]. - Quality control issues have arisen, including complaints about expired products and counterfeit goods, which have led to negative consumer experiences and raised concerns about the company's supply chain management [15][18][20].

近日，知名折扣店好特卖 被指全国多地闭店 部分城市的新加盟也被叫停 有媒体报道，多地消费者在社交平台发信息称，好特卖正在陆续关闭其在核心城市的门店， 涉及广州、长沙、杭州、北京等城市热门商圈。有消息称， 其 2025年新增门店数量大幅回落至几十家规模，且部分城市已不接受新加盟商加入。 网友称包括镇江万达广场、仙桃吾悦广场等地的好特卖关门，好特卖苏州万宝财富商业广场店也发布"闭店公告" 好特卖官方就此回应称，闭店是加盟商或直营店正常的经营选择，目前全年整体闭店率不超过5% 。 有好特卖门店内部工作人员回应称， 部分关店主要源于"商场租金问题、租约到期后的主动调整，或部分门店因经营不善导致亏损"。但并没有出现所谓 的"闭店潮"。 关于"部分城市新加盟叫停"的说法，好特卖方面表示， 加盟节奏确有"主动放缓"——这是好特卖稳步的发展策略，而非叫停加盟。目前好特卖加盟会在 区域上更聚焦核心城市以积累品牌势能，同时供应链半径和管理半径也更短。有 工作人员称，目前只开放上海、南京、广州等7个城市的加盟，因为好特 卖核心店铺基本都在北上广深一线城市以及周边二线城市，物流方便，品牌认知也比较好。 某平台搜索结果显示 好特卖在杭 ...

Core Insights - The article discusses the significant issue of food waste, highlighting that over 30% of food is wasted globally, with a substantial portion being discarded due to nearing expiration dates [1][2] - It explores consumer perceptions of near-expired products, revealing that price promotions, while commonly used, may negatively impact consumer perceptions and lead to a stigma associated with purchasing such items [2][8] Group 1: Consumer Behavior and Perception - A study indicates that consumers often associate purchasing near-expired products with being "stingy," as evidenced by a higher "stinginess score" for those buying such items compared to regular products [3][4] - The social pressure of being perceived as "cheap" significantly affects consumer choices, with a notable decrease in the willingness to purchase near-expired products when the choice is public [4][8] Group 2: Marketing Strategies - Marketing strategies that emphasize sustainability and smart consumer choices can improve consumer attitudes towards near-expired products, as shown by higher click-through rates for ads framing these purchases positively [5][9] - The article suggests that retailers should avoid terms like "cheap" and instead focus on narratives around sustainability and responsible consumption to reshape consumer perceptions [9][10] Group 3: Recommendations for Retailers - Retailers are encouraged to create private shopping environments for near-expired products to alleviate social pressure, such as using self-checkout options or dedicated stores for these items [10][12] - Implementing strategies that highlight the environmental benefits of purchasing near-expired products can enhance their appeal and align with corporate social responsibility initiatives [13][14] Group 4: Pricing Strategies - The article advises against overt discounting strategies that may reinforce negative stereotypes, suggesting alternative approaches like limited-time offers or bundling near-expired products with regular items [15][16] - A shift in consumer perception from "stingy" to "smart" can be achieved through thoughtful marketing and pricing strategies, emphasizing the rationality behind purchasing near-expired goods [16][17]