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耐用消费产业研究:中报密集披露期聚焦业绩,捕捉新消费回调见底机遇
SINOLINK SECURITIES· 2025-08-03 14:05
Group 1: Consumer Strategy and Investment Recommendations - The investment opportunities in consumer sectors are divided into new consumption and dividend+consumption dimensions. New consumption saw strong excess returns in Q2 2025, but in July, market focus shifted due to high expectations and emerging sectors like PCB and innovative drugs, leading to a significant decline in stock prices [2][8] - The next systematic allocation for both new consumption and dividend+consumption is expected around late August during the intensive disclosure period of mid-year reports, with the outcome of US-China tariffs on August 12 indicating the next consumption allocation direction [2][8] Group 2: Light Industry Manufacturing - New tobacco products are showing a steady upward trend, with HNB products reaching 5 billion units in H1 2025, a 29.5% year-on-year increase. BAT's HNB revenue is expected to accelerate in the second half of the year [16] - The home furnishing sector is stabilizing at the bottom, with weak domestic sales but potential growth for resilient soft furniture companies [17] - The paper industry is also stabilizing, with inventory trends indicating a gradual decrease, although prices remain flat due to weak downstream demand [17] Group 3: Textile and Apparel - The apparel sector is experiencing mixed results, with a 1.9% year-on-year increase in retail sales in June, influenced by various factors. Focus is recommended on unique alpha companies and those with significant advantages in sub-sectors [20] - The export sector is recovering, aided by reduced tariffs from the US, although uncertainties remain in US-China tariff negotiations [20] Group 4: Beauty and Personal Care - The beauty sector is facing a decline in retail sales, with a 2.3% year-on-year drop in June. Recommendations include focusing on leading companies with stable mid-year performance and those with significant rebound potential [21] Group 5: Home Appliances - The home appliance sector is seeing a slight decrease in production, with a total of 26.97 million units produced in August, down 4.9% year-on-year. Notably, the global TV shipment volume decreased by 1.5% in the first half of the year, with domestic brands showing growth [22][23] Group 6: Retail and E-commerce - The retail sector is under slight pressure, with supermarkets and department stores facing challenges, while e-commerce is stabilizing at the bottom. Yonghui's recent fundraising plan aims to reduce debt and improve operational efficiency [24] Group 7: Social Services - The tea beverage sector remains high in demand, benefiting from delivery subsidies, while the restaurant industry is stabilizing. The tourism sector maintains high demand, and the education sector shows resilience [25]