Core Viewpoint - The rise of digital reading and book live streaming is reshaping reading habits, making it a new cultural consumption choice for many people [1][2] Group 1: Impact of Live Streaming on Book Sales - Book live streaming is becoming increasingly common, providing a new way for publishers to connect with readers and enhance book exposure [2][6] - Publishers can engage with readers in real-time during live streams, offering a customized reading experience that matches reader interests [2][6] - The content e-commerce sector is expected to continue its positive growth, with live streaming contributing to increased book sales [2][7] Group 2: Enhancing Reading Interest - Live streaming can effectively stimulate reading interest through engaging formats like book recommendations and reading excerpts [5][6] - Successful live streams can lead to significant book sales, with some recommendations resulting in sales reaching millions [6][7] - Video book presentations are becoming an integral part of the reading experience in the digital age, even if they do not replace traditional reading [6][7] Group 3: Digital vs. Print Reading - A recent survey indicates that nearly 78.7% of adults read via mobile devices, showing a slight increase from the previous year [7] - Despite the growth of digital reading, there remains a substantial audience for print books, particularly among students and professionals [8] - Digital reading and print reading each have unique advantages, and live streaming can enhance the overall reading landscape by driving interest back to print books [8]