Core Viewpoint - Anta has officially integrated with Taobao Flash Purchase, enhancing its omnichannel retail strategy and aiming for extensive coverage of over 4,000 stores by 2026 [1][3] Group 1: Integration with Taobao Flash Purchase - Anta has connected its products to Taobao Flash Purchase, allowing consumers in 174 cities, including Shanghai, Beijing, and Guangzhou, to order from over 1,000 offline stores [1] - The integration is expected to meet consumer demands for timely delivery, particularly for urgent needs in scenarios like travel and fitness [3] Group 2: Product Offering - The products available through Taobao Flash Purchase include essential winter items such as down jackets, windbreakers, cotton shoes, and running shoes [3] - This move is part of Anta's strategy to enhance its online and offline channel integration, creating a distributed fulfillment network where stores act as warehouses [3]

Group 1 - Anta officially integrates with Taobao Flash Purchase, covering 174 cities including Shanghai, Beijing, and Guangzhou, with over 1,000 offline stores now available on the platform [1][4] - The integration is expected to expand to over 4,000 stores by 2026, allowing consumers to order from nearby stores for quick delivery [1] - Products available through Taobao Flash Purchase include essential winter items such as down jackets, windbreakers, cotton shoes, and running shoes, including Anta's proprietary "Six Degrees Core" winter gear and NBA star Kyrie Irving's merchandise [2][3] Group 2 - The integration is a key step in Anta's strategy to deepen its omnichannel retail approach, enhancing the "online + offline" strategy to cover more consumer scenarios, particularly for urgent needs and instant delivery [6] - This move aims to meet consumer demands for timely purchases in situations like travel and fitness, with a focus on creating a distributed fulfillment network where stores act as warehouses [6] - The rise of instant retail through Taobao Flash Purchase reflects a shift in consumer behavior, emphasizing immediate consumption needs alongside traditional bulk purchasing during promotional events [6]