线上线下产品同标同质
Search documents
市场监管总局等十部门:推动线上线下产品同标同质
Zhong Guo Xin Wen Wang· 2025-12-12 13:47
Core Viewpoint - The article discusses the joint efforts of ten government departments in China to enhance the quality of products and services in the online marketplace, aiming for significant improvements by 2030 [1] Group 1: Development Initiatives - The "Guiding Opinions" focus on "activating vitality and optimizing supply," proposing innovative measures such as promoting supply chain quality collaboration and ensuring uniform standards for online and offline products [2] - It encourages platforms to leverage data advantages to develop new manufacturing models like demand-driven production and sales-based production [2] - The establishment of a Chief Quality Officer system is encouraged to systematically build quality management frameworks and guide algorithm logic towards quality enhancement [2] Group 2: Governance Measures - The introduction of a "Product Digital Passport" plan aims to implement quality safety verification through coding in key product areas, creating a traceability mechanism from production to consumer [3] - A national industrial product quality safety monitoring and early warning platform will be established, utilizing big data and AI for proactive regulation [3] - The governance framework will enhance cross-regional law enforcement collaboration to address regulatory challenges in online transactions [3]
市场监管总局:推动线上线下产品同标同质
Xin Lang Cai Jing· 2025-12-12 10:00
Core Viewpoint - The State Administration for Market Regulation has issued guidelines aimed at enhancing the quality of products and services on online trading platforms, focusing on innovation and quality improvement across various sectors [1] Group 1: Quality Improvement Initiatives - The guidelines emphasize the need to improve the quality of products sold online, particularly in sectors such as home appliances, home decoration, electronics, textiles and clothing, and food [1] - There is a call for the establishment of quality standards, inspection and certification systems, and brand development for online products [1] - The initiative aims to ensure that products sold online and offline meet the same quality standards [1] Group 2: Collaborative Efforts - The guidelines support collaboration among platforms, operators within the platforms, manufacturers, industry associations, and research institutions to implement innovation-driven quality improvement plans [1] - The focus is on enhancing supply chain quality through coordinated efforts among various stakeholders [1]