互联网医院应遵守"处方应由接诊医师本人开具，严禁使用人工智能等自动生成处方"等刚性要求。通过 强化执业医师和药师在线服务的资质认证管理，构建标准化、规范化电子处方审核体系，确保执业医 师、药师本人真正在岗、在线，实现诊疗、审方及药学服务的全流程数字化记录，便于监管溯源。 第三方平台可引入技术手段，在问诊环节使用人脸检测，确保医师与患者身份的真实性。建立和完善处 方留痕存证平台，将诊断记录、用药方案、患者反馈等数据归档上传备查。对高风险类药物进行二次人 工复核并留存审核处理资料，关联处方、医师、药师、药品批号，阻断"秒开处方"漏洞，筑牢用药安全 防线。 长期来看，还需建立医师线上诊疗专业资质和能力认证体系，将接诊时效、病历完整度等指标纳入监督 范围，构建互联网诊疗健康生态。 （文章来源：经济日报） 近期，部分平台处方药销售乱象引发关注。购药人无需出示有效处方，只需自行勾选或添加线下已确诊 疾病，补充说明使用过该药且无过敏史等不良反应，即可完成问诊开方。甚至在疾病症状明显不对症的 情况下，未经病情诊断核实，仍能开出处方。 随着互联网医疗蓬勃发展，线上购买处方药成为不少消费者的选择。相较每次找医生重开处方，线上流 ...

Investment Rating - The investment rating for JD Health (06618.HK) is "Outperform the Market" [1][3][12] Core Views - In H2 2024, JD Health achieved a revenue of 29.8 billion yuan, representing a year-on-year increase of 13%. The growth was driven by an increase in active user numbers and a wider range of product categories [1][8] - The company's non-IFRS net profit margin improved from 6.4% in the previous year to 7.2%, with operating profit margin rising from -1% to 2%, primarily due to improvements in gross margin and administrative expense ratios [2][8] - For 2025, the management plans to increase long-term strategic investments to capitalize on structural changes in the healthcare market, expecting significant revenue and profit improvements over the next three years [2][8] Revenue and Profit Forecast - Revenue forecasts for 2025 and 2026 are set at 65.7 billion yuan and 73.5 billion yuan, respectively, with adjustments of 2.9% and 3.7% upwards due to increased consumer online purchasing behavior [3][12] - Adjusted net profit for 2025 and 2026 is projected at 4.4 billion yuan and 4.9 billion yuan, with downward adjustments of 7.9% and 3.2% due to increased investments in front warehouses and AI [3][12] Operational Data - As of H2 2024, JD Health had 184 million annual active users, a 7% year-on-year increase, indicating a user penetration rate of 27% with significant growth potential [2][9] - The average transaction value decreased year-on-year, but this was offset by an increase in shopping frequency among users [9]