Core Viewpoint - Short video platforms have become a significant channel for the public to access health knowledge, with a high percentage of viewers engaging with health-related content [1][3]. Group 1: Popularity and Engagement - 92.1% of 1.074 billion online viewers have encountered health science content through short video platforms, and 63% have developed a habit of regularly following health accounts [1]. - There are numerous accounts of doctors on platforms like Xiaohongshu and Douyin, with follower counts ranging from thousands to millions [1][3]. - A report indicates that 22.4% of the analyzed 14,700 accounts have over 100,000 followers, and 3.9% exceed 1 million followers [3]. Group 2: Content Creation and Management - Many doctors manage their accounts personally, while some collaborate with operational companies that handle content creation, allowing doctors to focus on their medical duties [1][4]. - Some operational companies provide comprehensive services for doctors, including content planning, filming, and editing, allowing doctors to maintain a presence without dedicating extensive time [4][5]. - The operational model typically involves a five-month collaboration, producing around 100 videos, with service fees around 16,000 yuan per month [5]. Group 3: Monetization and Benefits - Doctors can monetize their presence through online consultations, which can convert follower engagement into patient interactions, benefiting both parties [8][9]. - The integration of short video accounts with internet hospital services allows for direct patient bookings and consultations, enhancing the doctor's reach and income [9]. - Revenue streams for doctors include video platform subsidies, multi-point practice conversions, and paid consultations during live streams [8]. Group 4: Challenges and Issues - The rise of health science videos has led to content homogenization and the emergence of low-quality or misleading information [11]. - Some doctors have been reported to engage in unethical practices, such as selling medications or promoting dubious products under the guise of health education [11][12]. - The pressure to create content has led some doctors to stray from their specialties or engage in sensationalism to attract views [13][14]. Group 5: Regulatory Environment - Regulatory bodies are increasing oversight of medical content on social media to ensure compliance and protect public trust [15][17]. - Recent regulations aim to standardize the behavior of medical professionals on social media, prohibiting the misuse of their authority for commercial gain [16][17]. - Hospitals are generally supportive of doctors engaging in health education online, provided that they do not actively direct patients to paid services [10].

Core Viewpoint - The launch of Meituan's "Ask a Doctor" video consultation service enhances patient access to healthcare by allowing direct communication with top-tier hospital doctors from home, significantly increasing consultation volume [1][3]. Group 1: Service Features - The new video consultation feature allows patients to connect with doctors via video or phone, facilitating efficient communication about medical conditions without leaving home [1]. - The service includes two main components: "Instant Ask a Doctor," which offers 24/7 access to top hospital doctors with an average response time of 30 seconds, and "Expert Video Consultation," which allows patients to schedule appointments with renowned doctors from top hospitals [3]. - The service has been integrated with nearly 1,000 top-tier hospitals across various specialties, ensuring availability of expert consultations in fields such as dermatology, obstetrics, pediatrics, and respiratory medicine [3]. Group 2: User Demographics and Demand - The first week of the video consultation service saw a nearly 100% increase in consultation volume compared to the testing phase, with dermatology, gastroenterology, ENT, respiratory, and pediatrics being the top five specialties consulted [4]. - The service primarily attracts young and middle-aged users, addressing the needs of busy professionals seeking quick consultations for minor health issues, while also catering to parents and elderly individuals, with over 20% of users being caregivers [4][5]. - Online consultations are increasingly recognized as a valuable alternative for patients in remote areas, busy professionals, and those with mobility issues, providing a time-saving and efficient healthcare option [5].

Group 1 - The recent COVID-19 outbreak, highlighted by the diagnosis of singer Eason Chan, has led to a significant increase in demand for antiviral medications and online consultations, with antiviral drug sales on JD.com increasing by 700% year-on-year and 75% month-on-month [1] - JD Health's online hospital has reported a 20% week-on-week increase in COVID-19 related consultations, indicating a rising public concern regarding respiratory infections [1] - JD Health provides 24/7 services for patients, allowing them to access professional medical consultations and medication guidance through the JD app [1] Group 2 - JD.com has ensured a sufficient inventory of respiratory pathogen-related medications, including seven preferred antiviral drugs specifically for COVID-19, such as Molnupiravir and Nirmatrelvir/Ritonavir [2] - To alleviate patient burdens, JD Health has reduced prices on certain antiviral medications, including a 20 yuan decrease on a combination pack of Nirmatrelvir and Ritonavir [2] - JD Health has also launched China's first self-developed influenza-specific drug, Isodax, which has shown to significantly shorten the duration of flu symptoms with a single dose [2] Group 3 - Medical professionals recommend that the public maintain hygiene practices, such as regular handwashing and wearing masks, and seek medical attention promptly if experiencing severe symptoms [3] - Special populations, including the elderly and pregnant women, are advised to monitor their blood oxygen levels to prevent dangerous situations due to hypoxia [3]