Core Viewpoint - Mengniu Dairy reported a decline in revenue and net profit for the first half of 2025, indicating challenges in the liquid milk segment while other product categories showed growth [3][4]. Revenue Performance - In H1 2025, Mengniu achieved a revenue of 41.567 billion yuan, a year-on-year decrease of 6.95%, with a net profit of 2.046 billion yuan, down 16.37% [3]. - Revenue breakdown by product: liquid milk 32.192 billion yuan (-11.2%), ice cream 3.879 billion yuan (+15.0%), milk powder 1.676 billion yuan (+2.5%), cheese 2.374 billion yuan (+12.3%), and other dairy products 1.447 billion yuan (+12.4%) [4]. Business Segment Analysis - Liquid milk business faced a decline due to weak consumer demand and price adjustments, while other categories like ice cream and milk powder saw positive growth [4]. - Ice cream introduced innovative products, with some becoming bestsellers, and entered the Hong Kong market [4]. - The milk powder segment, particularly the high-end product line, experienced significant growth, with revenue from Bellamy's increasing over 20% [4]. Profitability and Cost Management - The gross margin for H1 2025 was 41.7%, an increase of 1.5 percentage points, primarily due to falling raw milk prices [5]. - Selling expense ratio decreased to 27.9% (-0.4 percentage points) due to improved expense management, while management expense ratio increased to 4.7% (+0.3 percentage points) [5]. - Operating profit margin improved to 8.5% (+1.5 percentage points), but net profit margin decreased to 4.9% (-0.6 percentage points) due to losses from joint ventures [5]. Future Outlook - The company anticipates improved performance in H2 2025 by adjusting pricing strategies and managing channel inventory, with expectations for stable operating profit margins for the full year [6].