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从“走出去”到“走得稳”,韧性供应链成跨境卖家必修课
3 6 Ke· 2025-08-18 08:53
Core Insights - The cross-border e-commerce sector is entering a "new battlefield" with emerging markets such as the Middle East, Latin America, Japan, South Korea, India, and Australia becoming focal points for Chinese sellers [1][2] - Supply chain capabilities are increasingly critical, as global economic fluctuations put pressure on fulfillment and logistics, with consumers demanding higher standards in delivery efficiency and return services [1][2] Group 1: New Market Opportunities - Chinese cross-border sellers are expanding their focus beyond traditional markets like Europe and Southeast Asia to include new regions [1] - Brazil's e-commerce market, although nascent, shows a strong preference for rapid delivery, with 66% of consumers prioritizing price and promotions, followed by 45% valuing fast delivery [1] Group 2: Supply Chain Resilience - The concept of a resilient supply chain is becoming essential for cross-border sellers, as they face challenges in logistics and customer service [3][4] - Companies like Happy Jump have recognized the importance of logistics efficiency, achieving same-day delivery in major Australian cities through partnerships with platforms like Amazon [4][6] Group 3: Key Findings from Reports - Amazon's report highlights that 62.5% of surveyed sellers aim to enhance local service capabilities, while 41% focus on improving delivery performance [2][11] - The report outlines four pillars for building resilient supply chains: global network layout, regional service grid, end-to-end digitalization, and value-added benefits [11][12] Group 4: Trends in Supply Chain Development - The rise of global supply chain services is evident, with companies focusing on niche logistics services to enhance competitive differentiation [18][19] - The "Supply Chain as a Service" model is lowering barriers for businesses entering international markets by providing modular and intelligent operational solutions [19] - Advanced technologies like AI and robotics are driving significant efficiency improvements in logistics processes [19][21] Group 5: Sustainability in Supply Chains - Sustainability is becoming a critical factor in supply chain strategies, with companies adopting eco-friendly practices to meet consumer expectations and regulatory requirements [21][22] - A survey indicates that 26% of businesses view sustainability as a key influence on their supply chain strategies, highlighting its growing importance in global trade [21][22]