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从“走出去”到“走得稳”,韧性供应链成跨境卖家必修课
3 6 Ke· 2025-08-18 08:53
Core Insights - The cross-border e-commerce sector is entering a "new battlefield" with emerging markets such as the Middle East, Latin America, Japan, South Korea, India, and Australia becoming focal points for Chinese sellers [1][2] - Supply chain capabilities are increasingly critical, as global economic fluctuations put pressure on fulfillment and logistics, with consumers demanding higher standards in delivery efficiency and return services [1][2] Group 1: New Market Opportunities - Chinese cross-border sellers are expanding their focus beyond traditional markets like Europe and Southeast Asia to include new regions [1] - Brazil's e-commerce market, although nascent, shows a strong preference for rapid delivery, with 66% of consumers prioritizing price and promotions, followed by 45% valuing fast delivery [1] Group 2: Supply Chain Resilience - The concept of a resilient supply chain is becoming essential for cross-border sellers, as they face challenges in logistics and customer service [3][4] - Companies like Happy Jump have recognized the importance of logistics efficiency, achieving same-day delivery in major Australian cities through partnerships with platforms like Amazon [4][6] Group 3: Key Findings from Reports - Amazon's report highlights that 62.5% of surveyed sellers aim to enhance local service capabilities, while 41% focus on improving delivery performance [2][11] - The report outlines four pillars for building resilient supply chains: global network layout, regional service grid, end-to-end digitalization, and value-added benefits [11][12] Group 4: Trends in Supply Chain Development - The rise of global supply chain services is evident, with companies focusing on niche logistics services to enhance competitive differentiation [18][19] - The "Supply Chain as a Service" model is lowering barriers for businesses entering international markets by providing modular and intelligent operational solutions [19] - Advanced technologies like AI and robotics are driving significant efficiency improvements in logistics processes [19][21] Group 5: Sustainability in Supply Chains - Sustainability is becoming a critical factor in supply chain strategies, with companies adopting eco-friendly practices to meet consumer expectations and regulatory requirements [21][22] - A survey indicates that 26% of businesses view sustainability as a key influence on their supply chain strategies, highlighting its growing importance in global trade [21][22]
2025全球跨境电商供应链发展趋势报告
Sou Hu Cai Jing· 2025-08-06 11:00
Core Insights - The report highlights the resilience of cross-border e-commerce despite global trade fluctuations, predicting that global e-commerce sales will rise from $6.8 trillion in 2025 to $8 trillion by 2027, with a penetration rate increasing from 20.1% to 22.6% [1][17][20] - The cross-border e-commerce supply chain has evolved through stages of "transport," "warehousing," and "distribution," and is now entering a phase dominated by "network chains," focusing on global network layout, regional grid services, end-to-end digitalization, and value-added benefits [1][12][24] - Consumer demand is driving fulfillment upgrades, with key decision factors including free shipping, return policies, and next-day delivery [1][30] Group 1: Global Trade and E-commerce Trends - Global trade is experiencing mild recovery despite pressures, with the WTO predicting a 0.2% decline in global goods trade volume in 2025, followed by a recovery to 2.5% growth in 2026 [15][16] - The global retail e-commerce market is expected to grow at double the rate of overall retail, with sales projected to increase significantly, indicating strong growth potential for e-commerce [17][20] - Mature markets continue to dominate global e-commerce, while emerging markets are entering a rapid growth phase driven by factors such as internet penetration and urbanization [21][22] Group 2: Supply Chain Evolution and Challenges - The cross-border e-commerce supply chain has undergone four stages, culminating in a "network chain" model that emphasizes global coverage and efficient collaboration [24][29] - Key challenges for merchants include complex customs policies, unstable transport times, inventory backlog, and high costs of interfacing with multiple service providers [1][23] - The logistics market is projected to grow from $1.08 trillion in 2024 to $1.73 trillion by 2030, highlighting the need for efficient warehousing and fulfillment strategies [33] Group 3: Consumer Expectations and Fulfillment - Consumer fulfillment experience significantly influences online purchasing decisions, with a majority prioritizing free shipping and return policies [30][31] - The report emphasizes the importance of building a global fulfillment network to meet rising consumer expectations for delivery speed and reliability [32] - Efficient fulfillment processes are critical for product innovation, with a significant percentage of merchants indicating a need to enhance their product design and inventory management capabilities [42][44]