Core Viewpoint - The cross-border e-commerce market is entering a period of deep restructuring by 2025, driven by changes in the economic environment, evolving consumer habits, growth in emerging markets, and technological revolutions such as AI. Cross-border e-commerce is becoming a significant force in reshaping the global trade landscape [3][4]. Group 1: Global Consumer Shopping Preferences - The global e-commerce market is showing strong resilience and growth potential, with eMarketer projecting continued growth in sales from 2025 to 2027 [6]. - China and the United States are leading the global e-commerce market, with sales expected to reach $1.47 trillion and $1.2 trillion respectively by 2024, indicating significant opportunities for businesses [8]. - Emerging markets such as India, Mexico, Australia, Brazil, Saudi Arabia, and South Africa are also showing considerable growth potential, making them key areas for international expansion [8]. - In the U.S., 83% of consumers are willing to purchase products from other countries, with 77% preferring platforms like Amazon and Etsy for cross-border shopping [9]. - In Europe, 60% of consumers use e-wallets for cross-border purchases, with high preferences for Amazon and Etsy in the Netherlands, France, and Germany [10]. - In the UK, 80% of consumers favor platforms like Amazon and Etsy for international shopping, while only 18% prefer merchant websites [11]. - Southeast Asian consumers, particularly in Indonesia and Malaysia, heavily rely on KOL recommendations when making purchasing decisions [12]. - In South Korea, 86% of consumers shop on platforms like Coupang and Gmarket, with a significant influence from KOLs [13][14]. - In Australia and New Zealand, 93% of consumers are open to purchasing from other countries, with notable gender differences in product preferences [15]. - Chinese consumers show a strong inclination towards cross-border shopping, with 99% willing to try overseas purchases, primarily through platforms like JD and Amazon [16]. Group 2: Supply Chain Value Creation - The fulfillment experience significantly influences online purchasing decisions, with 50.6% of consumers prioritizing free shipping, 33.2% valuing return policies, and 30.4% preferring next-day delivery [18]. - The development of China's cross-border e-commerce supply chain can be divided into four stages, with the current focus on building a resilient global supply chain network [20][21]. - The new supply chain phase emphasizes proactive value creation, requiring logistics companies to establish four pillars: global network layout, regional service grid, end-to-end digitalization, and expanded value benefits [23]. - Global network layout involves high-density warehousing and compliance with various market regulations [25]. - Regional service grid focuses on creating a responsive network through localized warehousing and distribution [26]. - End-to-end digitalization aims to overcome challenges in cross-border logistics by integrating all processes for improved efficiency [27]. - Expanded value benefits are achieved through rapid fulfillment capabilities, enhancing customer loyalty and sales conversion [28]. Group 3: Future Outlook for Supply Chains - The future of supply chains is expected to see the rise of global supply chain services, reducing barriers for businesses entering international markets [29][30]. - The "Supply Chain as a Service" model simplifies complex logistics needs into modular solutions, making it easier for businesses to operate internationally [31]. - Intelligent technologies are set to enhance supply chain efficiency, creating a closed-loop system for logistics operations [32]. - The green transformation of supply chains is becoming increasingly important, with sustainable practices influencing consumer behavior and loyalty [33].

Core Insights - The cross-border e-commerce sector is entering a "new battlefield" with emerging markets such as the Middle East, Latin America, Japan, South Korea, India, and Australia becoming focal points for Chinese sellers [1][2] - Supply chain capabilities are increasingly critical, as global economic fluctuations put pressure on fulfillment and logistics, with consumers demanding higher standards in delivery efficiency and return services [1][2] Group 1: New Market Opportunities - Chinese cross-border sellers are expanding their focus beyond traditional markets like Europe and Southeast Asia to include new regions [1] - Brazil's e-commerce market, although nascent, shows a strong preference for rapid delivery, with 66% of consumers prioritizing price and promotions, followed by 45% valuing fast delivery [1] Group 2: Supply Chain Resilience - The concept of a resilient supply chain is becoming essential for cross-border sellers, as they face challenges in logistics and customer service [3][4] - Companies like Happy Jump have recognized the importance of logistics efficiency, achieving same-day delivery in major Australian cities through partnerships with platforms like Amazon [4][6] Group 3: Key Findings from Reports - Amazon's report highlights that 62.5% of surveyed sellers aim to enhance local service capabilities, while 41% focus on improving delivery performance [2][11] - The report outlines four pillars for building resilient supply chains: global network layout, regional service grid, end-to-end digitalization, and value-added benefits [11][12] Group 4: Trends in Supply Chain Development - The rise of global supply chain services is evident, with companies focusing on niche logistics services to enhance competitive differentiation [18][19] - The "Supply Chain as a Service" model is lowering barriers for businesses entering international markets by providing modular and intelligent operational solutions [19] - Advanced technologies like AI and robotics are driving significant efficiency improvements in logistics processes [19][21] Group 5: Sustainability in Supply Chains - Sustainability is becoming a critical factor in supply chain strategies, with companies adopting eco-friendly practices to meet consumer expectations and regulatory requirements [21][22] - A survey indicates that 26% of businesses view sustainability as a key influence on their supply chain strategies, highlighting its growing importance in global trade [21][22]

Core Insights - The report highlights the resilience of cross-border e-commerce despite global trade fluctuations, predicting that global e-commerce sales will rise from $6.8 trillion in 2025 to $8 trillion by 2027, with a penetration rate increasing from 20.1% to 22.6% [1][17][20] - The cross-border e-commerce supply chain has evolved through stages of "transport," "warehousing," and "distribution," and is now entering a phase dominated by "network chains," focusing on global network layout, regional grid services, end-to-end digitalization, and value-added benefits [1][12][24] - Consumer demand is driving fulfillment upgrades, with key decision factors including free shipping, return policies, and next-day delivery [1][30] Group 1: Global Trade and E-commerce Trends - Global trade is experiencing mild recovery despite pressures, with the WTO predicting a 0.2% decline in global goods trade volume in 2025, followed by a recovery to 2.5% growth in 2026 [15][16] - The global retail e-commerce market is expected to grow at double the rate of overall retail, with sales projected to increase significantly, indicating strong growth potential for e-commerce [17][20] - Mature markets continue to dominate global e-commerce, while emerging markets are entering a rapid growth phase driven by factors such as internet penetration and urbanization [21][22] Group 2: Supply Chain Evolution and Challenges - The cross-border e-commerce supply chain has undergone four stages, culminating in a "network chain" model that emphasizes global coverage and efficient collaboration [24][29] - Key challenges for merchants include complex customs policies, unstable transport times, inventory backlog, and high costs of interfacing with multiple service providers [1][23] - The logistics market is projected to grow from $1.08 trillion in 2024 to $1.73 trillion by 2030, highlighting the need for efficient warehousing and fulfillment strategies [33] Group 3: Consumer Expectations and Fulfillment - Consumer fulfillment experience significantly influences online purchasing decisions, with a majority prioritizing free shipping and return policies [30][31] - The report emphasizes the importance of building a global fulfillment network to meet rising consumer expectations for delivery speed and reliability [32] - Efficient fulfillment processes are critical for product innovation, with a significant percentage of merchants indicating a need to enhance their product design and inventory management capabilities [42][44]