Core Viewpoint - The cross-border e-commerce market is entering a period of deep restructuring by 2025, driven by changes in the economic environment, evolving consumer habits, growth in emerging markets, and technological revolutions such as AI. Cross-border e-commerce is becoming a significant force in reshaping the global trade landscape [3][4]. Group 1: Global Consumer Shopping Preferences - The global e-commerce market is showing strong resilience and growth potential, with eMarketer projecting continued growth in sales from 2025 to 2027 [6]. - China and the United States are leading the global e-commerce market, with sales expected to reach $1.47 trillion and $1.2 trillion respectively by 2024, indicating significant opportunities for businesses [8]. - Emerging markets such as India, Mexico, Australia, Brazil, Saudi Arabia, and South Africa are also showing considerable growth potential, making them key areas for international expansion [8]. - In the U.S., 83% of consumers are willing to purchase products from other countries, with 77% preferring platforms like Amazon and Etsy for cross-border shopping [9]. - In Europe, 60% of consumers use e-wallets for cross-border purchases, with high preferences for Amazon and Etsy in the Netherlands, France, and Germany [10]. - In the UK, 80% of consumers favor platforms like Amazon and Etsy for international shopping, while only 18% prefer merchant websites [11]. - Southeast Asian consumers, particularly in Indonesia and Malaysia, heavily rely on KOL recommendations when making purchasing decisions [12]. - In South Korea, 86% of consumers shop on platforms like Coupang and Gmarket, with a significant influence from KOLs [13][14]. - In Australia and New Zealand, 93% of consumers are open to purchasing from other countries, with notable gender differences in product preferences [15]. - Chinese consumers show a strong inclination towards cross-border shopping, with 99% willing to try overseas purchases, primarily through platforms like JD and Amazon [16]. Group 2: Supply Chain Value Creation - The fulfillment experience significantly influences online purchasing decisions, with 50.6% of consumers prioritizing free shipping, 33.2% valuing return policies, and 30.4% preferring next-day delivery [18]. - The development of China's cross-border e-commerce supply chain can be divided into four stages, with the current focus on building a resilient global supply chain network [20][21]. - The new supply chain phase emphasizes proactive value creation, requiring logistics companies to establish four pillars: global network layout, regional service grid, end-to-end digitalization, and expanded value benefits [23]. - Global network layout involves high-density warehousing and compliance with various market regulations [25]. - Regional service grid focuses on creating a responsive network through localized warehousing and distribution [26]. - End-to-end digitalization aims to overcome challenges in cross-border logistics by integrating all processes for improved efficiency [27]. - Expanded value benefits are achieved through rapid fulfillment capabilities, enhancing customer loyalty and sales conversion [28]. Group 3: Future Outlook for Supply Chains - The future of supply chains is expected to see the rise of global supply chain services, reducing barriers for businesses entering international markets [29][30]. - The "Supply Chain as a Service" model simplifies complex logistics needs into modular solutions, making it easier for businesses to operate internationally [31]. - Intelligent technologies are set to enhance supply chain efficiency, creating a closed-loop system for logistics operations [32]. - The green transformation of supply chains is becoming increasingly important, with sustainable practices influencing consumer behavior and loyalty [33].