Core Insights - The cross-border e-commerce sector is entering a "new battlefield" with emerging markets such as the Middle East, Latin America, Japan, South Korea, India, and Australia becoming focal points for Chinese sellers [1][2] - Supply chain capabilities are increasingly critical, as global economic fluctuations put pressure on fulfillment and logistics, with consumers demanding higher standards in delivery efficiency and return services [1][2] Group 1: New Market Opportunities - Chinese cross-border sellers are expanding their focus beyond traditional markets like Europe and Southeast Asia to include new regions [1] - Brazil's e-commerce market, although nascent, shows a strong preference for rapid delivery, with 66% of consumers prioritizing price and promotions, followed by 45% valuing fast delivery [1] Group 2: Supply Chain Resilience - The concept of a resilient supply chain is becoming essential for cross-border sellers, as they face challenges in logistics and customer service [3][4] - Companies like Happy Jump have recognized the importance of logistics efficiency, achieving same-day delivery in major Australian cities through partnerships with platforms like Amazon [4][6] Group 3: Key Findings from Reports - Amazon's report highlights that 62.5% of surveyed sellers aim to enhance local service capabilities, while 41% focus on improving delivery performance [2][11] - The report outlines four pillars for building resilient supply chains: global network layout, regional service grid, end-to-end digitalization, and value-added benefits [11][12] Group 4: Trends in Supply Chain Development - The rise of global supply chain services is evident, with companies focusing on niche logistics services to enhance competitive differentiation [18][19] - The "Supply Chain as a Service" model is lowering barriers for businesses entering international markets by providing modular and intelligent operational solutions [19] - Advanced technologies like AI and robotics are driving significant efficiency improvements in logistics processes [19][21] Group 5: Sustainability in Supply Chains - Sustainability is becoming a critical factor in supply chain strategies, with companies adopting eco-friendly practices to meet consumer expectations and regulatory requirements [21][22] - A survey indicates that 26% of businesses view sustainability as a key influence on their supply chain strategies, highlighting its growing importance in global trade [21][22]

Core Viewpoint - The stability of the supply chain is crucial for the success of companies going global, and enhancing supply chain resilience has become a new engine for growth [1][2]. Group 1: Supply Chain Challenges - Global supply chain instability is increasingly affecting cross-border businesses, making timely delivery to consumers a significant challenge [2]. - Companies like PHOMEMO and Giant Star Technology have experienced operational difficulties due to logistics issues, leading to increased costs and unstable delivery times [4][9]. - The traditional logistics network is inadequate for the demands of cross-border e-commerce, necessitating an integrated smart logistics network for optimal fulfillment [1]. Group 2: Success Stories - PHOMEMO improved its conversion rate from 10% to 20% and doubled its revenue by utilizing Amazon's FBA logistics service, which provided better delivery time visibility to consumers [4][6]. - Giant Star Technology's revenue grew from 6.63 billion yuan in 2019 to 14.795 billion yuan in 2024, largely due to brand building and resilient supply chain capabilities [9]. - Happy Jump leveraged Amazon's logistics network to enter new markets, achieving same-day delivery in major Australian cities, which provided a competitive advantage [12]. Group 3: Logistics Efficiency - The last-mile delivery is critical in the supply chain, and Amazon's FBA service excels in this area, achieving over 96% next-day delivery efficiency in the U.S. market [13]. - Companies like倍思奇 have successfully integrated AGL, AWD, and FBA services to enhance logistics efficiency and reduce costs [15]. - TAILI utilized Amazon's FBA and AWD services to manage inventory effectively, resulting in significant cost reductions and explosive growth in new markets [24]. Group 4: Strategies for New Entrants - New companies entering the global market should focus on product testing and utilize Amazon's logistics tools to ensure timely delivery and positive consumer feedback [28][31]. - It is recommended to prioritize FBA over FBM for shipping to enhance conversion rates and customer satisfaction [33][34]. - Companies should prepare for peak sales seasons by accurately forecasting demand and managing inventory to avoid stockouts or excess inventory [21][19]. Group 5: Long-term Outlook - Building a resilient supply chain is essential for companies to navigate uncertainties and achieve sustainable growth in international markets [36]. - Companies are encouraged to collaborate with third-party logistics providers like Amazon to optimize operational costs and improve service quality [27].