Core Viewpoint - The cross-border e-commerce market is entering a period of deep restructuring by 2025, driven by changes in the economic environment, evolving consumer habits, growth in emerging markets, and technological revolutions such as AI. Cross-border e-commerce is becoming a significant force in reshaping the global trade landscape [3][4]. Group 1: Global Consumer Shopping Preferences - The global e-commerce market is showing strong resilience and growth potential, with eMarketer projecting continued growth in sales from 2025 to 2027 [6]. - China and the United States are leading the global e-commerce market, with sales expected to reach $1.47 trillion and $1.2 trillion respectively by 2024, indicating significant opportunities for businesses [8]. - Emerging markets such as India, Mexico, Australia, Brazil, Saudi Arabia, and South Africa are also showing considerable growth potential, making them key areas for international expansion [8]. - In the U.S., 83% of consumers are willing to purchase products from other countries, with 77% preferring platforms like Amazon and Etsy for cross-border shopping [9]. - In Europe, 60% of consumers use e-wallets for cross-border purchases, with high preferences for Amazon and Etsy in the Netherlands, France, and Germany [10]. - In the UK, 80% of consumers favor platforms like Amazon and Etsy for international shopping, while only 18% prefer merchant websites [11]. - Southeast Asian consumers, particularly in Indonesia and Malaysia, heavily rely on KOL recommendations when making purchasing decisions [12]. - In South Korea, 86% of consumers shop on platforms like Coupang and Gmarket, with a significant influence from KOLs [13][14]. - In Australia and New Zealand, 93% of consumers are open to purchasing from other countries, with notable gender differences in product preferences [15]. - Chinese consumers show a strong inclination towards cross-border shopping, with 99% willing to try overseas purchases, primarily through platforms like JD and Amazon [16]. Group 2: Supply Chain Value Creation - The fulfillment experience significantly influences online purchasing decisions, with 50.6% of consumers prioritizing free shipping, 33.2% valuing return policies, and 30.4% preferring next-day delivery [18]. - The development of China's cross-border e-commerce supply chain can be divided into four stages, with the current focus on building a resilient global supply chain network [20][21]. - The new supply chain phase emphasizes proactive value creation, requiring logistics companies to establish four pillars: global network layout, regional service grid, end-to-end digitalization, and expanded value benefits [23]. - Global network layout involves high-density warehousing and compliance with various market regulations [25]. - Regional service grid focuses on creating a responsive network through localized warehousing and distribution [26]. - End-to-end digitalization aims to overcome challenges in cross-border logistics by integrating all processes for improved efficiency [27]. - Expanded value benefits are achieved through rapid fulfillment capabilities, enhancing customer loyalty and sales conversion [28]. Group 3: Future Outlook for Supply Chains - The future of supply chains is expected to see the rise of global supply chain services, reducing barriers for businesses entering international markets [29][30]. - The "Supply Chain as a Service" model simplifies complex logistics needs into modular solutions, making it easier for businesses to operate internationally [31]. - Intelligent technologies are set to enhance supply chain efficiency, creating a closed-loop system for logistics operations [32]. - The green transformation of supply chains is becoming increasingly important, with sustainable practices influencing consumer behavior and loyalty [33].

Core Insights - The cross-border e-commerce sector is entering a "new battlefield" with emerging markets such as the Middle East, Latin America, Japan, South Korea, India, and Australia becoming focal points for Chinese sellers [1][2] - Supply chain capabilities are increasingly critical, as global economic fluctuations put pressure on fulfillment and logistics, with consumers demanding higher standards in delivery efficiency and return services [1][2] Group 1: New Market Opportunities - Chinese cross-border sellers are expanding their focus beyond traditional markets like Europe and Southeast Asia to include new regions [1] - Brazil's e-commerce market, although nascent, shows a strong preference for rapid delivery, with 66% of consumers prioritizing price and promotions, followed by 45% valuing fast delivery [1] Group 2: Supply Chain Resilience - The concept of a resilient supply chain is becoming essential for cross-border sellers, as they face challenges in logistics and customer service [3][4] - Companies like Happy Jump have recognized the importance of logistics efficiency, achieving same-day delivery in major Australian cities through partnerships with platforms like Amazon [4][6] Group 3: Key Findings from Reports - Amazon's report highlights that 62.5% of surveyed sellers aim to enhance local service capabilities, while 41% focus on improving delivery performance [2][11] - The report outlines four pillars for building resilient supply chains: global network layout, regional service grid, end-to-end digitalization, and value-added benefits [11][12] Group 4: Trends in Supply Chain Development - The rise of global supply chain services is evident, with companies focusing on niche logistics services to enhance competitive differentiation [18][19] - The "Supply Chain as a Service" model is lowering barriers for businesses entering international markets by providing modular and intelligent operational solutions [19] - Advanced technologies like AI and robotics are driving significant efficiency improvements in logistics processes [19][21] Group 5: Sustainability in Supply Chains - Sustainability is becoming a critical factor in supply chain strategies, with companies adopting eco-friendly practices to meet consumer expectations and regulatory requirements [21][22] - A survey indicates that 26% of businesses view sustainability as a key influence on their supply chain strategies, highlighting its growing importance in global trade [21][22]

Group 1 - The Chinese prepared food industry is transitioning from scale expansion to value enhancement, focusing on product quality and optimizing industry structure for high-quality development [1] - The market demand for prepared food shows a dual characteristic of "professionalization in catering" and "quality in home cooking," with increasing reliance on prepared foods by chain brands and a growing preference among busy professionals and young families for convenient yet nutritious meals [1][2] Group 2 - The industry faces challenges such as a lack of standardized quality systems, leading to inconsistent product quality and insufficient supply chain transparency, making it difficult for consumers to assess product quality [2] - A systematic approach to building a "standard-technology-trust" ecosystem is seen as key to overcoming these challenges, with companies like Haishili Food Trading Co., Ltd. leading efforts to establish a unified quality grading system and intelligent supply chain management [3][6] Group 3 - Haishili is developing a certification framework based on six core dimensions, including sensory quality, safety indicators, physicochemical properties, processing technology, raw material traceability, and additive usage, to ensure product quality and safety [4] - The grading system aims to enhance production standards, promote quality-based pricing, and simplify consumer decision-making, ultimately shifting the industry focus from cost competition to quality competition [5] Group 4 - The "Biaoguan International Procurement Direct Sales Platform" created by Haishili is exploring an innovative "technology + procurement direct sales" model, establishing a credit parity system and a global premium product circulation network to enhance supply chain efficiency [6] - This platform aims to integrate Chinese food industry standards into global supply chain management, promoting international recognition of Chinese food standards while driving collaborative production among industry players [6]