Core Insights - The "Happy Shopping Spring Festival" campaign led by the Ministry of Commerce has resulted in a significant increase in retail and dining sales during the first two days before the Spring Festival, with a 10.6% growth compared to the same period in 2025 [1] Retail and Dining Performance - Daily average sales of key retail and dining enterprises increased by 10.6% compared to the same period in 2025 [1] - Foot traffic and sales in 78 monitored pedestrian streets saw a rise of 23.2% and 33.2% respectively compared to the first day of the previous year's Spring Festival [1] Consumer Demand Trends - The "trade-in for new" consumption model has been notably successful, benefiting 26.9 million people and generating sales of 190.51 billion yuan [1] - Specifically, 604,000 vehicles were traded in, leading to new car sales worth 98.99 billion yuan [1] - There is a strong demand for green, smart, and healthy products, with sales of smart wearable devices increasing by 130%, and sales of smart blood pressure monitors and blood glucose meters rising over 60% [1] - Organic food sales also saw a significant increase of 52% [1] Service Consumption Growth - Reservations for New Year's Eve dinners increased by 80.7%, while hotel accommodation transactions grew by 32.7% [1] - Car rental orders surged by 54%, and spending on ice and snow tourism rose by 120%, with winter vacation spending increasing by 68% [1]

新华社北京2月16日电（记者谢希瑶）记者16日从商务部获悉，春节假期前两天，商务部会同相关部门 和地方深入开展"乐购新春"春节特别活动，各地年味浓厚、购销两旺。 【纠错】 【责任编辑:赵阳】 以旧换新消费需求充分释放。截至2月15日，2026年消费品以旧换新累计惠及2690.5万人次，带动销售 额1905.1亿元。其中，汽车以旧换新60.4万辆，带动新车销售额989.9亿元。绿色、智能、健康消费需求 旺盛。商务大数据显示，2月15日，重点平台智能穿戴设备销售额增长1.3倍，智能血压仪、血糖仪增长 超60%，有机食品增长52%。 服务消费方面，2月15日，重点平台年夜饭预订量增长80.7%，酒店住宿交易额增长32.7%，租车订单量 增长54%，冰雪游消费增长1.2倍，避寒游消费增长68%。 商务大数据显示，假期前两天，全国重点零售和餐饮企业日均销售额较2025年春节假期前两天增长 10.6%。2月15日，商务部重点监测的78个步行街（商圈）客流量、营业额比去年春节假期第一天（下 同）分别增长23.2%、33.2%。 ...