Core Insights - The "Happy Shopping Spring Festival" campaign led by the Ministry of Commerce has resulted in a significant increase in retail and dining sales during the first two days before the Spring Festival, with a 10.6% growth compared to the same period in 2025 [1] Retail and Dining Performance - Daily average sales of key retail and dining enterprises increased by 10.6% compared to the same period in 2025 [1] - Foot traffic and sales in 78 monitored pedestrian streets saw a rise of 23.2% and 33.2% respectively compared to the first day of the previous year's Spring Festival [1] Consumer Demand Trends - The "trade-in for new" consumption model has been notably successful, benefiting 26.9 million people and generating sales of 190.51 billion yuan [1] - Specifically, 604,000 vehicles were traded in, leading to new car sales worth 98.99 billion yuan [1] - There is a strong demand for green, smart, and healthy products, with sales of smart wearable devices increasing by 130%, and sales of smart blood pressure monitors and blood glucose meters rising over 60% [1] - Organic food sales also saw a significant increase of 52% [1] Service Consumption Growth - Reservations for New Year's Eve dinners increased by 80.7%, while hotel accommodation transactions grew by 32.7% [1] - Car rental orders surged by 54%, and spending on ice and snow tourism rose by 120%, with winter vacation spending increasing by 68% [1]

Core Insights - The "Lego New Year" special event organized by the Ministry of Commerce has led to a significant increase in retail and dining sales during the first two days of the Spring Festival holiday, with a 10.6% growth compared to the same period in 2025 [1] Retail and Dining Performance - Daily sales of key retail and catering enterprises increased by 10.6% during the first two days of the Spring Festival compared to the same period in 2025 [1] - Foot traffic and sales in 78 monitored pedestrian streets (business districts) rose by 23.2% and 33.2% respectively compared to the first day of last year's Spring Festival [1] Consumer Trends - The demand for "trade-in" consumption has been robust, benefiting 26.9 million people and generating sales of 190.5 billion yuan as of February 15 [1] - In the automotive sector, 604,000 vehicles were traded in, leading to new car sales worth 98.99 billion yuan [1] - There is a strong demand for green, smart, and healthy products, with sales of smart wearable devices increasing by 130%, and sales of smart blood pressure monitors and blood glucose meters rising over 60% [1] - Organic food sales grew by 52% [1] Service Consumption - The reservation volume for New Year's Eve dinners increased by 80.7% on February 15 [1] - Hotel accommodation transaction value rose by 32.7% [1] - Car rental orders surged by 54% [1] - Ice and snow tourism consumption increased by 120%, while winter vacation tourism grew by 68% [1]