"卖奶皮子糖葫芦的商家们，你们还好吗？我怎么被这玩意套牢了……"一层糖壳裹着酸甜山楂，覆上奶皮子，再撒上香脆炒米——近两个月，这款层次丰 富的创新小吃"奶皮子糖葫芦"，凭借独特的口感席卷社交网络，各大城市线下门店前的长龙成为街头一景，消费者动辄排队数小时只为尝个新鲜。然而， 这股网红小吃的热潮似乎已经悄然退去，多位商家向扬子晚报/紫牛新闻记者表示，现在店里已经不用排队，"直接来买，都有现货"，客流量和销量有所 下滑。 以从头》J区丁惜胡广市星俱 跟风卖奶皮子糖葫芦是我做的最错误的决定,首先这 个品确实是很火爆,只不过很难长久的了,这一次也 当是一个教训,以后卖什么品都的核算好成本再去考 虑做,而不是一味的跟风，浪费精力弄的自己也很 累,从开始卖这个品就一直在投资到今天为止还没开 始盈利,奶皮子拿货也是巨贵,加上卖材料水果这些 大大小小投资了不少，真正的成本是你以为你在收割 流量,其实是流量在收割你的耐心和存款,预计卖到 周四糖葫芦就不干了，后续还是继续做回我的麻粒不 瞎折腾了 累了累了#奶皮子糖葫芦 此前，奶皮子糖葫芦的线上热度惊人，堪称"顶流"。在小红书平台，"奶皮子糖葫芦""奶皮子冰糖葫芦"相关话题帖文累 ...

Core Insights - The recent surge in popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has led to significant price increases, with some locations selling for as high as 98 yuan per skewer, and long queues forming for purchases [2][6][16] - The product has become a social media sensation, with discussions and posts about it gaining millions of views across platforms like Douyin and Xiaohongshu [14][20] - The rapid rise in demand has resulted in supply shortages, with suppliers struggling to keep up with the unexpected surge in sales [16][22] Market Dynamics - Various retailers, including Hema and Xueji Fried Goods, have quickly introduced their versions of Nai Pi Zi Tang Hu Lu, indicating a strong market response to the trend [6][22] - The product's appeal is attributed to its unique combination of traditional ingredients and modern presentation, which resonates with consumer preferences for rich flavors and visually appealing food [24][33] - The trend has sparked a debate among consumers regarding the taste, with opinions divided between those who enjoy the product and those who find it overly sweet or unappetizing [18][20] Consumer Behavior - The product has been described as a "social currency," with its popularity driving consumers to share their experiences online, further fueling its demand [14][33] - The rapid price increases have drawn comparisons to stock market behavior, with some consumers expressing frustration over the volatility [17][20] - Despite the mixed reviews, the overall sentiment indicates that Nai Pi Zi Tang Hu Lu has established itself as a significant trend in the food market [20][34] Industry Outlook - Analysts suggest that while the current demand for Nai Pi Zi Tang Hu Lu is high, the underlying market for fruit and nut snacks is relatively small, posing challenges for long-term sustainability [34][36] - The product's success may be short-lived, as it is categorized within a niche market with low user retention and a weak market foundation [34][36] - The potential for Nai Pi Zi Tang Hu Lu to evolve into a long-term staple in the snack industry remains uncertain, with industry experts advising caution for new entrants [34][36]