Core Insights - The popularity of the "milk skin candied hawthorn" snack has significantly declined after a brief surge, with many vendors reporting reduced foot traffic and sales [1][6][12] Group 1: Market Trends - The initial online buzz around "milk skin candied hawthorn" was immense, with over 1.15 million posts related to it on social media platforms like Xiaohongshu [4] - Long queues were common at popular vendors, with some customers waiting hours to purchase the snack, leading to a rise in "queueing" and "buying on behalf" services [4][6] - Major brands such as Hema and Xueji Fried Goods have recently entered the market, but current demand has not met initial expectations, with ample stock available at stores [4][6] Group 2: Vendor Experiences - Many vendors have expressed frustration over the rapid decline in sales, with some stating that they entered the market too late to capitalize on the initial hype [6][12] - The production of the snack involves complex techniques, and some vendors have struggled to master these skills before the market cooled down [6][12] - A shift to pre-order and ready stock models has occurred, with vendors noting that the previous need for customers to queue has diminished significantly [12] Group 3: Consumer Sentiment - Consumers have reported that the high price point of around 20 yuan for the snack is perceived as lacking value, contributing to the decline in interest [4] - Some consumers have indicated that they are no longer willing to make special trips to purchase the snack, reflecting a broader trend of waning enthusiasm [4][12]

Core Insights - The recent surge in popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has led to significant price increases, with some locations selling for as high as 98 yuan per skewer, and long queues forming for purchases [2][6][16] - The product has become a social media sensation, with discussions and posts about it gaining millions of views across platforms like Douyin and Xiaohongshu [14][20] - The rapid rise in demand has resulted in supply shortages, with suppliers struggling to keep up with the unexpected surge in sales [16][22] Market Dynamics - Various retailers, including Hema and Xueji Fried Goods, have quickly introduced their versions of Nai Pi Zi Tang Hu Lu, indicating a strong market response to the trend [6][22] - The product's appeal is attributed to its unique combination of traditional ingredients and modern presentation, which resonates with consumer preferences for rich flavors and visually appealing food [24][33] - The trend has sparked a debate among consumers regarding the taste, with opinions divided between those who enjoy the product and those who find it overly sweet or unappetizing [18][20] Consumer Behavior - The product has been described as a "social currency," with its popularity driving consumers to share their experiences online, further fueling its demand [14][33] - The rapid price increases have drawn comparisons to stock market behavior, with some consumers expressing frustration over the volatility [17][20] - Despite the mixed reviews, the overall sentiment indicates that Nai Pi Zi Tang Hu Lu has established itself as a significant trend in the food market [20][34] Industry Outlook - Analysts suggest that while the current demand for Nai Pi Zi Tang Hu Lu is high, the underlying market for fruit and nut snacks is relatively small, posing challenges for long-term sustainability [34][36] - The product's success may be short-lived, as it is categorized within a niche market with low user retention and a weak market foundation [34][36] - The potential for Nai Pi Zi Tang Hu Lu to evolve into a long-term staple in the snack industry remains uncertain, with industry experts advising caution for new entrants [34][36]