王女士的遭遇并非个例，在日常网购中，很多消费者都收到过"五星好评立返现金""好评晒图领取 红包"的小卡片。网上订的酒店，离店之后时常接到酒店客服电话，嘴上说是回访用户体验，实则要求 给个"五星好评"；还有的网店商家会不断联系给出差评的买家，承诺补偿、换货甚至退款，只要买家愿 意删除差评。"五星好评"正在沦为诱导其他消费者下单的"坑人陷阱"。 实际上，"求好评""删差评"已衍生出"刷单炒评"的产业链、利益链。一些商家通过虚假交易和虚构 用户评价，虚增商品销量和信誉，误导新的消费者作出购买决策。一些"刷单炒评"已形成组织者接 单、"刷头"分包、"刷手"刷单、商家付费、分配佣金的紧密链条。国家市场监管总局近年来公布的多批 次网络不正当竞争典型案例中，就有多起涉及"虚假好评""刷单"的案例。这些做法，不仅扰乱了公平竞 争的网络市场秩序，还会损害消费者权益和对市场的信心。 "买了个失准的温度计，商家还让我给好评。"近期，郑州的王女士在不同电商平台购买食品温度 计，明明买的都是好评率很高的商品，却接连踩坑。网购到货后，王女士用温度计测试沸水温度，两个 温度计都只显示70多摄氏度，误差较大。 当她跟网店客服反馈情况时，得到 ...

Core Viewpoint - The prevalence of fake reviews in online shopping, driven by practices like "brushing," undermines consumer trust and market integrity [1][2][3] Group 1: Case Study and Legal Framework - A recent case in Henan province resulted in a five-and-a-half-year prison sentence and a fine of 6.25 million yuan for an individual involved in organizing fake reviews [1] - The practice of "brushing" involves creating false sales and positive reviews to artificially inflate a store's reputation without actual transactions [1][2] - Legal regulations, such as the Anti-Unfair Competition Law and the Interim Provisions on Online Anti-Unfair Competition, prohibit businesses from engaging in false transactions and misleading promotions [2] Group 2: Market Impact and Consumer Experience - The phenomenon of "brushing" leads to a cycle where genuine businesses struggle to compete against those that manipulate reviews, ultimately harming the overall consumer ecosystem [2] - Consumers often encounter incentives for leaving positive reviews, such as cash back or rewards, which can blur the lines of ethical behavior in online shopping [2] Group 3: Solutions and Recommendations - Addressing the issue of fake reviews requires a collaborative effort from merchants, consumers, platforms, and regulatory bodies [3][4] - Merchants should focus on genuine customer experiences to build real reputations, while consumers need to be vigilant about identifying fake reviews [3] - Platforms must invest in technology to detect and penalize fraudulent review practices, and regulatory authorities should enforce strict penalties across the supply chain [3][4] - Establishing a mechanism that rewards integrity and punishes dishonesty can shift the focus from "brushing" to genuine business practices [4]

Core Viewpoint - The article emphasizes the importance of regulating online market competition to protect the legal rights of operators and consumers, highlighting a recent initiative in Urumqi City to promote network security awareness and compliance among businesses [1] Group 1: Regulatory Actions - On September 15, the Urumqi City Market Supervision Administration launched a campaign to enhance network security and combat unfair competition, collaborating with various local government departments and organizations [1] - The campaign included public outreach activities at Harmony Square, where officials educated citizens on network security, legal regulations regarding food and drug safety, and industrial products [1] Group 2: Business Engagement - Market supervision officials engaged directly with local online businesses and individual operators to understand their operational challenges and compliance needs [1] - The focus was on addressing common illegal practices such as "fake reviews," "cashback for positive reviews," and "data traffic fraud," with officials providing detailed policy interpretations [1] Group 3: Compliance Guidance - Officials offered on-site answers to businesses regarding "boundaries of online marketing" and "standards for compliant advertising," guiding them to improve internal compliance management systems [1] - The initiative aims to help businesses avoid risks associated with unfair competition from the outset [1]

Core Points - The event aimed to promote the implementation of the "Interim Provisions on Anti-Unfair Competition in the Online Environment" and foster a fair competition environment for consumers and businesses [4][12] - The competition attracted over 1.2 million participants and received more than 30 million exposures online since its launch in June 2025 [4] - The event highlighted the importance of understanding and implementing laws to address the complexities of market competition in the digital economy [6][11] Group 1: Event Overview - The 2025 Consumer Environment High-Quality Development Conference and the National Knowledge Competition Finals on Anti-Unfair Competition were held on September 12, 2025 [1] - The event was guided by the State Administration for Market Regulation and organized by the China Electronics Chamber of Commerce and other partners [1][3] - The theme of the event was "Unified Market, Fair Competition Future," focusing on building a solid foundation for the implementation of the new regulations [4] Group 2: Key Participants and Contributions - Notable attendees included officials from the State Administration for Market Regulation and leaders from various sectors, emphasizing the collaborative effort in promoting fair competition [3][6] - The event featured a roundtable discussion on applying the new regulations to regulate self-preferential behaviors of platform enterprises [8][11] - The competition's champion, Tong Lishu from Shenzhen University, showcased the engagement and knowledge of participants [4] Group 3: Regulatory Context and Implications - The "Interim Provisions on Anti-Unfair Competition in the Online Environment" came into effect on September 1, 2024, to combat emerging unfair competition behaviors in the digital economy [4][12] - The regulations are seen as essential for ensuring fair competition and protecting consumer rights, with strong support from industry leaders [6][11] - The event served as a platform for discussing the challenges and innovations needed in law enforcement to address online unfair competition effectively [11]

Core Viewpoint - A recent case revealed that an online seller fabricated transaction volumes to create a false impression of product popularity, highlighting the need for stricter regulation in e-commerce to protect consumer rights [1][3][5]. Group 1: Case Details - The seller claimed over 105,000 transactions for a lapel microphone, while actual sales were found to be less than 1,000 [3]. - The seller exploited a loophole by splitting a main product into accessory links, setting a low price to encourage bulk purchases, resulting in 104,764 inflated transactions through repeated fake orders [3][4]. Group 2: Regulatory Framework - The case falls under the provisions of the E-commerce Law and the Interim Regulations on Anti-Unfair Competition, which prohibit false transactions and misleading commercial practices [4][5]. - The successful investigation marked the first case handled by the Haidian District Market Supervision Bureau under the new regulations, demonstrating a commitment to purifying the digital economy and safeguarding consumer rights [5][6]. Group 3: Market Context - As of December 2024, China's online shopping user base is expected to exceed 900 million, making sales data a critical factor for consumer purchasing decisions [5]. - The rise of e-commerce has led to increased scrutiny of sales practices, with the implementation of new regulations aimed at curbing unfair competition in the digital marketplace [5].