▲第三方测评乱象引发关注。图/IC photo 靠恶意无理测评引流带货，这招行不通了。 近日，抖音电商对"违规蹭热不当获利"治理规则进行了升级。若账号所发布的所谓"打假""测评""揭黑"等内容引 发广泛质疑，或有多条内容因涉嫌侵权被申诉下架，且同时存在相关商业变现行为，那么该账号将被列为"争议账 号"。平台会依据相关规则，关闭此账号的内容加热与商业变现功能，使其不当内容无法得到推广，不当获利也无 法实现。 数字经济时代，网络平台肩负数字经济中市场主体与监管主体的双重身份，是数字经济的服务提供者、交易组织 者、内容管理者。刚刚结束的中央经济工作会议也提到，推动平台企业和平台内经营者、劳动者共赢发展。 对那些"边打假边带货""假揭黑真牟利"的行为做出及时规制，既是网络平台履行自身主体责任的体现，也是维护 网络营商环境的必要之举，更是保障消费者权益的有力举措。同时，向相关行业释放出强烈信号——打假测评不 容夹带私货。 互联网经济迅猛发展，很多消费者养成了"先看测评后购物"的习惯，这也使得打假、测评成为一种热门赛道，吸 引了众多网红博主。 网红打假同样鱼龙混杂，为了"节目效果"，部分博主不惜夸大、编造问题，打假翻车事 ...

Core Viewpoint - The article highlights the illegal trade of personal information related to celebrities, particularly their travel details, facilitated by individuals exploiting their access to airline systems and social media platforms [1][5][9]. Group 1: Illegal Information Trade - Zhang, a fan turned full-time "代拍" (photo agent), began purchasing celebrity travel information from a source named "Zhang Ping," who claimed to work for an airline [3][4]. - Zhang sold this information at a markup, initially charging an additional 100 yuan per piece, which could rise to 1000 yuan depending on the celebrity's popularity [3][4]. Group 2: Source of Information - Shu, who worked for an outsourced airline customer service company, illegally accessed and recorded celebrity flight information using her work privileges, selling it to Zhang [5][7]. - Shu's actions resulted in the illegal acquisition of over 100 pieces of personal information, earning her 13,100 yuan [7]. Group 3: Legal Consequences - Both Zhang and Shu were prosecuted for violating personal information laws, with Zhang receiving a seven-month prison sentence and a fine, while Shu was sentenced to ten months with a one-year probation [8]. - The court mandated public apologies and compensation for damages to public interests, highlighting the legal repercussions of such activities [8]. Group 4: Social Media and Platform Responsibility - Investigations revealed that social media platforms are being used to facilitate the sale of celebrity travel information, with users able to access this information for a small fee [9][11]. - Experts suggest that platforms need to enhance their content moderation and accountability measures to combat the spread of illegal information [11].

Group 1 - The core viewpoint emphasizes the importance of legal governance in the digital space, particularly for network platforms that are increasingly involved in social governance and public service delivery [1][3] - The rapid growth of various online platforms, such as short videos and social media, has significantly contributed to high-quality development and modern social governance [1][2] - The integration of government services into online platforms is seen as a modern manifestation of social governance, requiring adherence to legal standards to ensure service quality and citizen rights [3][4] Group 2 - Platform enterprises are characterized by their dual role as traditional businesses and social governance tools, necessitating a balance between public interest and business needs [2][3] - Current legal frameworks guiding the operation of electronic government platforms have made significant progress, but there are still gaps in regulations for platforms providing government services [4] - There is a need to clarify the rights and responsibilities of platform enterprises in delivering government services to enhance their participation in social governance [4]