南都讯 记者蒋小天 发自北京 12月13日，第九届中国社会风险治理前沿论坛暨中国信访与治理前沿论坛 在清华大学召开，本次论坛由清华大学中国社会风险评估研究中心、中国政法大学信访与治理研究中心 共同主办，论坛的主题为"人工智能时代的社会风险治理"。 中国社会法学研究会副会长夏诚华在会上指出，随着生成式AI技术的快速发展，原本复杂的网络舆情 环境发生重要变化，互联网充斥AI生成的海量虚假信息，官员们不仅要学会善用AI技术应对舆情，更 要主动作为积极发声，力争占领舆情引导先机。 论坛现场。主办方供图 夏诚华建议，政府部门要重视AI技术带来的舆情变化，学会借助AI工具治理舆论生态，同时也要意识 到，在AI+互联网时代，政府部门要在海量的信息中控制舆情已不可能，更应学习如何正确引导、妥善 应对。尤其在一些重大舆情事件上，真相事实不明，又牵动社会情绪，政府部门应该更加积极主动作 为，抢占先机。 "如果等到把事情全部搞清楚，最后统一意见再对外发布，已经为时已晚。"夏诚华建议，在AI时代的舆 论应对中，首先，政府方面要主动发声，"知多少说多少，有什么说什么"，占据舆论主导权。其次，要 学会根据事情的发展循序渐进地披露进展。其 ...

Core Viewpoint - The article emphasizes that online public opinion is a complex phenomenon that reflects public attitudes and emotions towards social issues, and it should not be simplistically categorized as crisis management or a branch of communication studies [2][3]. Group 1: Nature and Characteristics of Online Public Opinion - Online public opinion is a manifestation of social discourse that is influenced by various factors, including political, social, economic, psychological, and legal aspects [3][4]. - The complexity of online public opinion requires a multidisciplinary approach for comprehensive understanding, integrating insights from political science, sociology, economics, psychology, communication studies, and law [3][4][18]. Group 2: Formation Mechanisms - The formation of online public opinion is rooted in social structures and psychological mechanisms, with feelings of social inequality and relative deprivation being significant underlying causes [5][7]. - Internet technology accelerates the formation and dissemination of public opinion, providing platforms for expression and reducing psychological barriers to sharing opinions [6][19]. Group 3: Stages of Development - Online public opinion typically progresses through three stages: occurrence, diffusion, and decline, each characterized by specific psychological mechanisms and public engagement [9][10]. - During the occurrence stage, an event triggers initial public interest; in the diffusion stage, information spreads rapidly, leading to diverse opinions; and in the decline stage, public attention shifts away from the issue [9][10]. Group 4: Governance Strategies - Effective management of online public opinion requires collaboration among multiple stakeholders, including government, enterprises, and various institutions [11][12]. - Governments play a crucial role in regulating and guiding public opinion, emphasizing the need for legal frameworks and timely communication to prevent misinformation [12][13]. - Enterprises must monitor public sentiment and respond to crises effectively to protect brand reputation, while also ensuring responsible content management on their platforms [14][15]. Group 5: Future Directions - The evolution of information technology presents both challenges and opportunities for online public opinion management, necessitating a focus on ethical considerations and cross-border collaboration [19]. - Future research should continue to explore innovative approaches to managing online public opinion, aiming to balance freedom of expression with the need for social order [19].