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一曲《相亲相爱》,满城邻里温情——绿城春晚济南站1月25日启幕
Zhong Guo Zhi Liang Xin Wen Wang· 2026-01-23 09:30
绿城春晚济南站海选现场 绿城春晚济南站海选现场 业主的积极参与,源于绿城提供的不仅是房子,更是生活的主场与情感的归宿。这背后,是绿城在济南持续深耕、营造美丽建筑、创造美好生活的生动实 践。房子作为生活的容器,绿城以经典风格与当代设计不断诠释"好房子"的深层内涵。2025年,润百合、凤栖和鸣、春月锦庐及理想之城等项目,以扎实的 产品力与动人的生活场景,成为绿城在济南稳健发展、持续引领的生动注脚。 业主即主角,邻里即舞台 对济南的绿城家人而言,这台春晚有着更贴近生活的温度。从主持到妆造,从编排到演出,业主始终是真正的主角。三十余组源自生活的节目,将日常温情 搬上舞台。近千位业主共同编织的这个夜晚,不仅是社区文化自然生长的果实,更是"邻里即家人"这句话最生动的表达。 1月25日14:30,来自济南全运村、百合花园、玉兰花园、春月锦庐、凤栖和鸣、润百合、理想之城(代建项目)等近十余个社区的绿城家人,将共聚于"绿 城春晚·家礼中国"济南站的舞台。开篇的第一个节目,是那首刻入城市记忆的旋律——《相亲相爱》。 这不仅是一台晚会,更是一场跨越城市的温暖接力。绿城春晚的初衷,在于聚合家人能量、共享美好资源,实现"家人服务家人" ...
政策东风劲吹,保利发展演绎山东楼市教科书级“开年战”!
Qi Lu Wan Bao· 2026-01-23 04:29
Core Viewpoint - The real estate market is transitioning from a phase of deep adjustment to one of confidence rebuilding, supported by a series of favorable policies aimed at stabilizing and improving market expectations [2][3]. Policy Impact - A combination of policies, including tax exemptions for property exchanges, reductions in public housing interest rates, and a decrease in the down payment ratio for commercial properties to 30%, has been introduced to stimulate the housing market [1][2]. - In Shandong, the "Guiding Opinions on Housing 'Old for New'" has been officially released, featuring 15 measures to facilitate the exchange between new and old properties, thereby activating demand for improved housing [2]. Company Strategy - Poly Developments has been actively responding to national strategies, leveraging its leading "Good House" system to accelerate development in Shandong, focusing on product quality, service, culture, and action [2][5]. - The company has developed 67 projects in Shandong over 19 years, showcasing its commitment to product innovation and quality, which has contributed to its top sales performance nationally for three consecutive years [5][31]. Product Offerings - Poly Developments has established three product lines: "Tian," "Yue," and "He," each catering to different customer segments and lifestyle needs [7][19]. - The "Tian" series targets discerning individuals, exemplified by the Poly Qingtie Tianjun Ruihai project, which features premium locations and high-end design [9][10]. - The "Yue" series is designed for urban elites, offering efficient and high-quality living spaces, such as the Poly Qingtie Duxin Langyue project, which emphasizes low density and high-quality amenities [13][14]. - The "He" series focuses on creating warm and culturally rich communities for young families, emphasizing practical layouts and community engagement [17][19]. Marketing Initiatives - The "2026 Win Spring Housing Action" has been launched to resonate with returning home seekers, offering various promotional gifts and discounts to enhance the home-buying experience [20][22][27]. - The initiative includes a series of marketing activities designed to redefine the concept of home, emphasizing warmth, community, and future living expectations [27][28]. Community Engagement - Poly Developments is implementing the "Poly Good Service" system and creating cultural IPs like "Four Seasons Elegant Gatherings" to enhance community living experiences [28][30]. - The company aims to foster neighborly connections and enrich residents' spiritual lives through regular community events and cultural activities [29][30]. Conclusion - Poly Developments is positioning itself as a leader in the real estate market by integrating favorable policies, innovative products, and community-focused services, thereby redefining the value of living spaces in Shandong [31][32][33].