Investment Rating - The report does not explicitly state an investment rating for the beauty and personal care industry in China. Core Insights - The Chinese cosmetics market is projected to grow from RMB 531.1 billion in 2019 to RMB 688.6 billion in 2024, with a compound annual growth rate (CAGR) of 5.3% [7][8] - The skincare category dominates the market, accounting for over 60% of the total market share, while the fragrance category shows the fastest growth with a CAGR of 11.3% from 2019 to 2024 [11][12] - The rise of AI technology is reshaping the beauty and personal care value chain, enhancing user insights and brand upgrades [5][25] Market Overview - The Chinese cosmetics market is experiencing a recovery trend, driven by increased consumer confidence, technological advancements, and innovative product development [7][8] - The market is segmented into skincare, personal care, makeup, and fragrance, with skincare being the largest segment [9][11] - The market is expected to continue its growth trajectory, with a projected market size of RMB 688.6 billion by 2024 [7][8] Consumer Behavior - Consumers are becoming more rational and focused on efficacy, leading to a demand for precision skincare and personalized products [26][28] - The Z generation is driving the shift towards personalized and innovative products, with a significant preference for brands that offer customization [28][29] - There is a growing emphasis on natural and safe ingredients, with consumers increasingly favoring products that align with health and wellness trends [20][21] Technological Integration - AI is becoming a critical tool in the beauty industry, facilitating personalized recommendations and enhancing product development through data analysis [30][34] - The integration of AI in marketing and content generation is transforming how brands interact with consumers, making recommendations more tailored and effective [36][38] - AI-driven innovations, such as virtual try-ons and personalized skincare solutions, are enhancing consumer experiences and brand loyalty [37][39] Market Dynamics - The rise of plant-based ingredients is a significant trend, with an increasing focus on natural formulations and the use of AI to match individual skin needs [17][18] - The blending of fragrance with personal care products is gaining traction, as brands seek to create emotional connections with consumers through scent [20][21] - The beauty tech sector is expanding, with devices that combine skincare routines with AI capabilities for personalized care [23][24]

自疫情爆发以来，美妆个护行业的并购活动相比其他行业具有更强的韧性。 2024年美妆个护行业的并 购交易总数量达到了历史新高。 该行业的复苏能力得益于有利的宏观趋势，为其在未来实现可持续增 长以及扩大利润空间提供了支撑。 与X世代和婴儿潮一代相比，千禧一代、Z世代和阿尔法世代更加关注健康和幸福指数，这使得他们 对产品的使用率更高、购买量更大，并且更愿意为产品支付更高的价格，因而持续吸引着投资者的关 注。然而疫情也凸显出了消费者偏好的转变。虽然美妆个护市场的某些领域受到了广泛关注，但其他 领域却面临着挑战，这表明市场分化正在加剧。 对投资者来说未来12到18个月是一个难得的机遇期。 大型跨国公司正面临重新平衡其投资组合的压 力，资产剥离的情况将变得越来越普遍。与此同时，寻求回笼资金的私募股权投资者会处置那些持有 时间较长的资产，这将进一步增加市场上资产的供应。我们预计这将为投资者创造难得的机会，使其 能够以优惠的估值收购资产。 但随着优质资产日益稀缺，同时流动性得以恢复，来自企业和私募股权的竞争可能会引发竞价大战。 对于那些寻求投资组合转型、实现增长并在美妆个护市场占据领先地位的投资者来说，现在正是适合 采取行动 ...