深圳商报·读创客户端记者 詹钰叶 图片均来自嘉实基金 11月28日，恰逢个人养老金制度实施满三周年，为积极响应中国证券投资基金业协会关于"基金行业话养老"专项投教活动号召，嘉实基金联合医疗健康领域 权威媒体——健康报社，在深圳海上世界中心商圈面向青年上班族举办了一场以"闪充生活超能力—嘉实养老续航站"为主题的健康养老快闪活动。 本次活动由"健康养老专家访谈直播"与"线下快闪互动体验"两大板块组成，聚焦都市上班族的生活场景，将"职场健康"与"个人养老储备"有机结合，开展投 资者教育，并通过抖音、小红书、欢句直播、招商银行、健康中国APP等平台进行实时直播和打卡互动，形成线上线下联动，从多个维度唤醒大众个人养老 的规划意识。 在谈及职场健康话题时，来自深圳大学附属华南医院的崔鹏博士谈到，当前职场人的骨骼健康十分重要，不应只是靠补钙，而是在日常生活中打好"营养组 合拳"。首先，钙是骨骼的"建筑材料"，成年人每天需要800-1000毫克，相当于300毫升牛奶+100克豆腐的量。同时，维生素D，它是钙的"搬运工"，能促进 钙吸收，例如适当晒太阳促进维生素D的合成，也可以从蛋黄、深海鱼里获取。此外，崔鹏博士还在现场带着大 ...

Core Insights - The massage device industry in China is experiencing significant growth, driven by increasing health awareness and the rising prevalence of spinal diseases among the population, particularly among young adults aged 25-39 [1][6][12] - The market size of the massage device industry is projected to reach 460 billion yuan in 2024, with a year-on-year growth of 9.5%, and is expected to exceed 500 billion yuan by 2025 [1][12] - The small massage device segment, including neck and lumbar massagers, eye massagers, and fascia guns, is particularly strong, with a compound annual growth rate (CAGR) of 9.7% from 2018 to 2024 [1][14] Industry Overview - Massage devices are designed to simulate manual massage techniques through mechanical vibrations, rolling, tapping, or heat application, aiding in muscle relaxation and blood circulation [2] - The industry is characterized by a shift from passive treatment to proactive health management, with modern devices integrating AI and biofeedback technologies [12][22] Development Background - The aging population and the increase in sub-health individuals are long-term drivers for the massage device industry, with over 310 million people aged 60 and above in China by 2024 [4] - The prevalence of lumbar diseases has become a significant public health issue, with over 200 million patients nationwide, particularly affecting the working population [6][8] Market Characteristics - Consumer preferences vary by age group, with younger individuals favoring portable and stylish devices, while older adults prefer simple and safe options [8][9] - The middle-aged demographic is focused on professional therapeutic products for chronic pain management, indicating a diverse market segmentation [8][9] Industry Chain - The massage device industry chain consists of upstream raw material suppliers, midstream manufacturers, and downstream application scenarios and sales channels [10] - The manufacturing sector is highly competitive, with a focus on technological innovation and cost control [10] Competitive Landscape - The industry is dominated by local brands such as Aojiahua, Rongtai Health, and Beiqingsong, which hold over 25% of the market share [18][20] - Competition is shifting from price wars to technological advancements and ecosystem integration, with a focus on enhancing consumer experience [18][20] Future Trends - The industry is moving towards intelligent technology integration, with AI and IoT driving personalized health management solutions [22][23] - There is a growing trend towards multi-scenario applications, with products being used in homes, vehicles, and medical settings [24] - Chinese brands are expanding globally, with exports expected to exceed 12 billion USD in 2024, targeting emerging markets with localized products [25]