Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Insights - The company achieved a year-on-year revenue growth of 4.7% and a net profit growth of 11.7% in the first half of 2025, with a significant improvement in Q2 performance [5][6] - Domestic revenue increased by 6.6%, while international revenue decreased by 1.8%, primarily due to reduced sales in the U.S. caused by tariff policies [6] - The company is focusing on four key initiatives to enhance performance, including core brand focus, brand building, online channel focus, and efficiency improvements [9] Financial Performance - In the first half of 2025, the company reported a gross margin increase of 2.2 percentage points to 63.4%, while the expense ratio rose by 1 percentage point to 54.6% [7] - Inventory decreased by 20.6% year-on-year to 580 million, and accounts receivable fell by 25.7% to 820 million, indicating improved turnover [8] - Operating cash flow increased by 39.7% year-on-year to 680 million [8] Earnings Forecast - The company’s earnings forecasts for 2025 to 2027 have been adjusted, with expected EPS of 0.50, 0.82, and 0.98 yuan respectively [10] - The current stock price corresponds to a PE ratio of 46 for 2025 [10] Market Position - The company’s stock has shown a relative performance of 1.12% over the past month, but a decline of 20.65% over the past three months [4]

上海家化董事长兼首席执行官林小海将其定义为"卸包袱"与"寻出路"的一年——砍掉历史包 袱、重塑品牌矩阵、重构渠道逻辑。这场转型背后，既有壮士断腕的决绝，也有对国货未来竞 争力的深思。 根据财报数据，2 0 2 4年，上海家化实现营业收入5 6 . 7 9亿元，同比下滑1 3 . 9 3%；归母净利润 亏 损 8 . 3 3 亿 元 ， 其 中 商 誉 减 值 6 . 1 亿 元 ， 海 外 业 务 亏 损 1 亿 元 ；2 0 2 5 年 一 季 度 ， 营 收 1 7 . 0 4 亿 元，同比下滑1 0 . 5 9%。 从表面上看，这是一份"触底"的成绩单，但，" 深蹲是为了更好地起跳。 " 林小海在媒体电话 会上表示。 4月2 4日晚，上海家化发布2 0 2 5年一季报暨2 0 2 4年报。 2 0 2 4年的中国美妆市场，K型分化加剧，国际品牌与新兴国货的夹击下，百年老牌上海家化交 出了一份"矛盾"的财报：营收利润双降，但应收账款、存货周转、现金流等指标显著优化。 2 0 2 4年，上海家化完成了深刻的业务和组织架构调整，业绩主要受到海外业务减值和国内业 务战略调整的影响。 其中，以母婴品牌汤美星为主的 ...