在欧洲销量连续六个月连跌的情况下，特斯拉德国工厂却上调了下半年的生产计划。 JATODynamics数据显示，比亚迪当月新增纯电汽车销量达7231辆，同比增长169%，而特斯拉同期销量 为7165辆，同比下跌49%。若计入混动车型，比亚迪当月同比增速高达359%。 比亚迪的上榜并非个例。今年5月欧洲新车注册量前十的车企中，吉利、上汽两家中国车企上榜，其中 上汽1—5月在欧盟的新车注册量大涨49.1%，小鹏汽车5月在欧销量增速更是高达350%，中国车企正在 集体抢占特斯拉在欧洲的市场份额。 面对持续下滑的业绩，当地时间9月12日，特斯拉董事长罗宾 丹霍姆宣布马斯克已"完成"政治服务，回 归特斯拉公司。几乎与此同时，据环球网援引彭博社报道，特斯拉公司向马斯克提出了一项新的薪酬协 议，其价值可能约为1万亿美元。 上述方案设定了一系列雄心勃勃的目标，马斯克必须达成目标才能获得全额奖金，其中包括发展特斯拉 新兴的自动驾驶出租车业务，并将公司市值提升到至少8.5万亿美元，该计划为期10年。 这一颓势在欧洲主要市场呈现蔓延态势。数据显示，8月特斯拉在法国的注册量同比下降47.3%，瑞典 市场暴跌超84%，丹麦下降42%，荷 ...

Core Viewpoint - Tesla is signaling a potential rebound in sales, particularly in Europe and China, following a period of decline, with production plans being adjusted upwards in response to improved sales data [1][5]. Group 1: Sales Performance - Tesla's sales in Europe have faced significant challenges, with a 39% decline in new car registrations in Germany in August and a 56% drop in registrations for the first eight months of the year [3]. - In China, Tesla's sales for the first half of 2025 were 263,400 units, down 5.4% year-on-year, while the overall new energy vehicle market grew by 40.3% [3]. - Despite the challenges, there are signs of recovery, with Tesla's Model Y L model selling out for October deliveries in China, indicating strong demand [2]. Group 2: Market Dynamics - Tesla's production increase at its German factory is a response to positive sales data, suggesting a shift in market dynamics [1][5]. - The company faces intense competition from both emerging Chinese manufacturers and traditional automakers, which are launching new models to capture market share [5]. - In contrast, Tesla saw sales growth in Norway (21.3% increase) and Spain (161% increase), although these figures still lag behind competitors like BYD [4]. Group 3: Leadership and Strategic Direction - Elon Musk's return to focus on Tesla, following his political engagements, is seen as a positive development for the company [7]. - Tesla has proposed a groundbreaking compensation plan for Musk, potentially worth $1 trillion, contingent on achieving ambitious growth targets, including expanding into AI and robotics [7][8]. - The "Master Plan 4" outlines Tesla's shift towards integrating AI and robotics into its business model, with expectations that 80% of the company's future value will come from its humanoid robot, Optimus [8][9].