炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：转型Media人 随着法治意识的建立，越来越多的企业开始从"找领导找关系找熟人"，过渡到通过撰函向自媒体平台投 诉这一法律手段，解决文章侵权问题。 但对于不少企业而言，建立意识与拥有能力之间，尚有巨大鸿沟。 今天，两家金融企业，分别因"无脑投诉"，被自媒体亮出投诉记录，并发文羞辱，酿成二次舆情。 ------------------ 今天中午发生的一起，实在让人扼腕。 今天中午，将此事撰文曝光的某自媒体，文章大标题就是《XXXX居然投诉半月谈评论侵犯商誉，作者 已经笑晕在厕所，他们不知道半月谈吗？》。 这个自媒体说的确实没错。 《半月谈》是中共中央宣传部委托新华通讯社主办的重要党刊，刊物主要以政论、评述评论性报道对国 内发展大势、社会现象、重大问题等进行评析引导。 虽然企业投诉的是自媒体的转载，但这事干的仍然约等于试图通过自媒体平台投诉新华社人民日报。作 为企业公关部，实在不该出现这种低级错误。 ------------------ 以上，说明这家挺大的企业，真实的舆情能力很匮乏。 舆情处置本质上也是一项法律专业工作。在这里，举个 ...

Group 1 - The core viewpoint of the article revolves around the controversy surrounding Baiguoyuan's pricing strategy and its chairman's comments on consumer education versus catering to consumer ignorance, which sparked significant public discourse and impacted the company's stock price [1] - Baiguoyuan's chairman, Yu Huiyong, emphasized that the company focuses on educating consumers rather than simply meeting their demands, which led to a backlash on social media platforms [1] - The incident highlights a typical brand public relations crisis, where past issues related to fruit quality and food safety resurfaced, affecting the company's reputation and market performance [1] Group 2 - The book "The Logic of Communication" by Zhao Ming discusses the importance of audience psychology in brand marketing, noting that 89% of consumers are influenced by online reviews, yet only 6% actually write them [3] - It emphasizes the dual nature of human emotion and rationality, suggesting that consumer behavior is often shaped by group dynamics and social media influences [3][4] - The author argues that effective brand storytelling should be rooted in a clear narrative logic that resonates with the audience's values, and that brands must communicate authentically to build trust [10]