新春佳节，全国年宵花市场迎来消费高峰。繁花如海，人涌如潮，以往常见于南方地区的花市盛景，如 今在北京、河南郑州、黑龙江哈尔滨等北方城市同步上演——货源充足、品类丰富，供销两旺，南北花 市同样红火，成为消费市场的亮眼风景。 新华社发 在物流端，供应链体系日益完善，破解北方"买花难"。来自云南的鲜花，当天下午5点就能带着晨露出 现在乌鲁木齐的花店里。覆盖全国的航空、铁路、冷链陆运等多元运输方式协同发力，针对鲜切花和盆 栽植物的专业冷链运输方案不断优化，极大提升运输时效，降低损耗，为花卉市场均衡发展提供了有力 支撑。 在销售端，渠道持续拓展创新，为年宵花消费注入强劲动力。传统花卉市场、花店与电商平台、社交媒 体的团购、直播带货等新兴渠道深度融合，有效激发了消费潜力，云端选花、实时比价下单，吸引了年 轻消费群体大量参与。 在消费端，生活水平提高和消费观念转变，让花卉消费从传统节庆消费向日常家庭消费延伸。作为营造 团圆喜庆氛围、提升生活品质的重要载体，兼具生态价值、文化价值、情绪价值的年宵花卉产品，承载 着人民群众对美好生活的向往，日益从"可选消费"变成畅销年货，"无花不成年"的习俗逐渐扩散。悦己 型消费需求持续释放， ...

全产业链转型升级 在销售端，渠道持续拓展创新，为年宵花消费注入强劲动力。传统花卉市场、花店与电商平台、社交媒 体的团购、直播带货等新兴渠道深度融合，有效激发了消费潜力，云端选花、实时比价下单，吸引了年 轻消费群体大量参与。 在消费端，生活水平提高和消费观念转变，让花卉消费从传统节庆消费向日常家庭消费延伸。作为营造 团圆喜庆氛围、提升生活品质的重要载体，兼具生态价值、文化价值、情绪价值的年宵花卉产品，承载 着人民群众对美好生活的向往，日益从"可选消费"变成畅销年货，"无花不成年"的习俗逐渐扩散。悦己 型消费需求持续释放，花卉消费逐步走向大众化、常态化。 南京林业大学生态文明建设与林业发展研究院执行副院长高强认为，南北年宵花市同步火爆，是花卉产 业高质量发展的生动缩影，是全国统一大市场建设成效的直接体现，也是国内消费市场韧性与活力的有 力说明。供需两旺的鲜花产业，将绽放得更加绚烂。 [ 责编：袁晴 ] 年味伴花香。北京是北方重要的消费和集散中心，各大花卉市场及线上平台年宵花供应品种丰富，2026 北京家庭园艺嘉年华活动吸引了不少市民打卡。丰台区黄土岗花卉市场内，精品蝴蝶兰、造型杜鹃等中 高端盆花备受青睐，组合盆栽 ...

Core Insights - The Chinese New Year flower market is experiencing a consumption peak, with vibrant flower markets emerging in northern cities like Beijing, Zhengzhou, and Harbin, showcasing a rich variety of flowers and strong supply-demand dynamics [1][2] Group 1: Production - The flower industry is achieving high-quality development, with advanced cultivation techniques ensuring stable year-round supply of high-quality flowers [2] - Local cultivation of flowers previously common in southern regions is now possible in northern areas, with Xi'an producing 3.5 million orchids annually to meet local demand [2] - Innovation in product types is increasing, with new offerings like dyed orchids and colorful calla lilies catering to both traditional and modern aesthetics [2] Group 2: Logistics - The supply chain system is improving, addressing the challenges of flower availability in northern regions, with fresh flowers from Yunnan reaching Urumqi within the same day [2] - A variety of transportation methods, including air, rail, and cold chain logistics, are enhancing delivery efficiency and reducing losses, supporting balanced market development [2] Group 3: Sales - Sales channels are expanding and innovating, integrating traditional markets with e-commerce and social media platforms, effectively stimulating consumer demand [2] - The rise of online flower selection and real-time price comparison is attracting a younger consumer demographic [2] Group 4: Consumption - Rising living standards and changing consumer attitudes are shifting flower consumption from traditional festive purchases to everyday household items [3] - Flowers are increasingly seen as essential for creating festive atmospheres and enhancing quality of life, transforming from optional purchases to popular seasonal goods [3] - The simultaneous popularity of flower markets across the country reflects the high-quality development of the flower industry and the resilience of the domestic consumption market [3]