Group 1 - The 2026 Beijing Family Gardening Carnival is set to showcase a vibrant flower market as the Spring Festival approaches, with a newly launched flower viewing map for Beijing [1] - The carnival will feature two main venues: the Changping Jingbei Flower World and the Fengtai Beijing Flower Trading Center, along with 23 flower markets, 100 parks, and 100 gardening stations across the city [6] - Various parks and scenic spots in Beijing are entering a new flower season despite the cold, with specific exhibitions such as the wax plum viewing period and orchid exhibitions running until the end of February [13] Group 2 - The Beijing Family Gardening Carnival and Spring Flower Exhibition will last until early March, coinciding with the entire Spring Festival consumption season, aiming to stimulate holiday consumer potential through diverse consumption scenarios and online-offline integration [21] - Unique floral displays, such as the highland rhododendron from over 2,000 kilometers away in Guizhou, are being presented in new formats like table arrangements, enhancing the aesthetic appeal of dining settings [17]

Core Viewpoint - The 2026 Beijing Family Gardening Carnival is set to kick off during the New Year holiday, offering a vibrant experience with various flower markets and gardening activities to enhance the festive atmosphere [1]. Flower Bases and Purchase Map - The event features several flower bases in Daxing District, including the Beijing International Flower Industry Park, which is preparing for a New Year flower exhibition showcasing over a hundred new flower varieties [5]. - Other notable flower bases include Beijing Anhai Zhiyi Landscape Engineering Co., specializing in high-quality orchids, and Beijing Shanyou Orchid Biotechnology Co., known for its diverse orchid offerings [6][7]. Flower Shops - A curated list of 12 unique flower shops is provided, catering to various customer needs, from high-end floral arrangements to budget-friendly options [8]. - Shops like Huaxiaopeng and Nanfang Flower offer a wide range of plants and flowers, while Jiajing Flower and Qicai Flower House focus on seasonal and festive arrangements [9][10][11][12][13]. - The map includes shops located in popular areas such as the Green Xinghua Market and Huiju Shopping Center, making it convenient for customers to purchase flowers during the holiday [14][15][16][17][18]. Event Promotion - The carnival aims to bring joy and color to homes during the New Year, encouraging families to engage in gardening and share their experiences [1][18].

Core Viewpoint - The 2026 Beijing Family Gardening Carnival aims to enhance the festive atmosphere and meet the diverse floral consumption needs of citizens through a series of promotional activities and collaborations among various market entities [3][4]. Group 1: Event Overview - The carnival will feature a variety of floral exhibitions and sales activities across multiple districts, including Fengtai, Changping, and Tongzhou, showcasing the integration of floral gardening with cultural customs [3][4]. - Online platforms like JD.com and Meituan will create themed sections to promote floral products nationwide, offering discounts and special promotions during key holiday periods [4][5]. Group 2: Consumer Engagement Strategies - Supermarkets will establish dedicated floral sections, providing affordable floral products and interactive experiences, such as flash flower arrangements and floral art experiences [5][6]. - The event will focus on enhancing the floral consumption environment by creating new consumption scenarios that integrate floral products with commercial and cultural tourism [6][7]. Group 3: Digital and Cultural Integration - The initiative will leverage digital trends by promoting the integration of floral consumption with live e-commerce and instant retail, creating a modern service system for floral products [6][7]. - There will be an emphasis on cultural enrichment, aiming to combine floral products with Beijing's rich historical and cultural resources to enhance the quality and value of floral consumption [7]. Group 4: Community Involvement - The program will encourage community engagement through local flower markets and exhibitions, making floral gardening accessible to households and enhancing the quality of life for residents [7].