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首胜如过年!常州早已“破圈”,“苏超式”足球联赛多地开花
第一财经· 2025-08-18 04:33
Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].
首胜如过年!常州早已“破圈”,“苏超式”足球联赛多地开花
Di Yi Cai Jing· 2025-08-17 13:46
常州队的"笔画"保卫战迎来了曙光!8月16日晚,凭借30岁青训教练赵连平的门前捡漏破门,常州1比0战胜镇江, 打破了"苏超"9轮比赛以来的不胜和零进球纪录。 现场超过4.2万名球迷见证了这一激动人心的时刻。为答谢全网热爱,常州连夜火速向全民送出六重大礼,其中包 括新增一轮"常州赢球"抽奖,欢庆氛围堪比过年。 自江苏省城市足球联赛(下称"苏超")成为现象级赛事以来,全民观赛热情被彻底点燃,不仅足球及各类赛事运动 迎来高光时刻,"跟着赛事去旅游"也掀起热潮。同时,苏超之外,多地正在或筹备举办"苏超式"足球联赛,包括 赣超、湘超、川超、渝超、汉超等。"苏超式"足球联赛正呈现出多点开花的态势。 现象级赛事捧红更多IP 赵连平的进球,不仅点燃了球场激情,更在常州全市文旅行业掀起新一轮福利放送热潮。其中,山水园景区与天 目湖南山竹海景区联合推出特别福利:即日起至8月31日,全国范围内所有姓氏为"赵"的游客,只需凭本人有效身 份证件,即可免门票入园游览。 为庆祝常州队在"苏超"进球,淹城春秋乐园官方视频号8月17日宣布,8月17日至8月22日,对所有镇江市民免门 票,对全国体育老师免门票,且体育老师可免费带一名音乐或美术老 ...